About the role
Schedule Mon- Fri
Responsibilities
- -Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across the America First Credit Union brand, products and services.
- -Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
- -Development and implement creative content, engagement and measurement strategies for the America First social media channels.
- -Develop and expand community and/or influencer outreach efforts.
- -Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
- -Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
- -Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.
- -Work with all levels of management to explore and identify ways to integrate social media into business strategies and marketing campaigns.
- -Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
- -Oversee paid social media strategy and budgeting
- -Maintain appropriate audit and risk management documentation for all social media actitivies
Qualifications
- -Four year degree required in Marketing, Public Relations, or similar.
- -5+ years experience in social media advertising, communications or marketing.
- -Excellent written and verbal communication skills.
- -Strong technical background with advanced computer skills.
- -Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.
- -A solid understanding of ethical search engine optimization techniques.
- -Exceptional leadership capabilities and strong interpersonal skills.
- -Extremely strong communication and presentation skills.
- -Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software).
- -Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
- -Experience with creating and identifying quality social media content related to finances, community involvement, education is preferred.
- -Ability to work effectively under deadlines and juggle several assignments simultaneously.
- -Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.
- -Data, analytics, and metrics oriented.