About the role

the job: t he Brand Marketing Manager

is responsible

for

being a brand steward and

leading 360° go-to-market plans for new product launches, key seasonal moments,

brand collaborations. this role translates product strategy and insights into big, resonant ideas, joyful storytelling

and orchestrates cross-functional

collaboration +

execution across all channels (consumer engagement,

creative,

retail, pro, DTC). they

are part of the nucleus of

the brand +

launch planning, ensuring every

campaign launch

feels cohesive, on-brand, and commercially impactful.

this is a hands-on, collaborative role ideal for a strategic thinker with a passion for brand building,

creative +

sharp storytelling, and flawless execution.
salary:
$90,000 - $110,000
location:
Brooklyn, NY (must be based in NY + have the right to work in the US) 2 days a week onsite
what you'll do:
Launch strategy & planning

Own the

end-to-end GTM planning
for
new
launches, from
initial
brief through

postmortem.
Partner closely with Product Marketing to understand the

North Star, claims, and

product
positioning, and turn that into a clear consumer promise. Define
launch
objectives, target audiences, messaging hierarchy, and

KPIs

in
partnership
cross functional partners. Develop campaign strategy
to ensure every touchpoint
ladders
into one unified, insight-driven story
across all channels (paid, social, PR, influencers, retail, pro,
DTC).

Briefing &

campaign

development

Lead the creation of

360°

creative
briefs,
ensure briefs clearly articulate: insight, tension, big
idea, key messages, mandatories, and deliverable needs by channel. Translate
consumer, cultural, and market insights
into
clear
creative direction that inspires breakthrough storytelling. Collaborate with
copy
team
to craft the
master campaign story, ensuring messaging is insight-led,
+
identify
strategic storytelling levers across channels. Own the creation of
campaign toolkits
(message maps,
final
assets,
approved
copy FAQs) for internal teams and external partners.

Cross-functional

Collaboration

Drive

launch timelines and milestones: align
with
cross-functional partners on key dates (concept lock, asset delivery, retailer submissions, content live dates). Lead
launch kickoff
+
status meetings, keeping teams aligned on priorities, scope, and deliverables. Collaborate with
trade marketing
&
sales
on retailer-specific activation (launch windows, exclusives,
secondary placements,
in-store visuals). Partner with
pro team
on stylist-facing launch moments (education, sampling, events).

Measurement & optimization

Partner cross functionally to monitor KPI performance
across awareness, engagement, traffic, conversion,
sentiment,
and retailer metrics throughout the launch, evaluating success and translating insights into future recommendations. Lead
post-launch recaps, synthesizing performance data, creative learnings, and channel insights. Turn learnings into
directives

for future launches (what to repeat, evolve, or stop).
must haves:
4–6+ years of experience in

brand marketing, or go-to-market

roles (beauty, personal care, or consumer brands strongly preferred). Proven

track record

leading 360° campaigns

across multiple channels and stakeholders. Strong understanding of the

retail +

pro +

DTC + social + influencer

ecosystem (bonus: experience with Sephora/Ulta/pro channels). Excellent

brief writing, storytelling, and deck-building

skills.
Highly organized project manager; comfortable running

complex timelines

and cross-functional meetings.
Excellent communication and presentation skills.
Strong collaborator who can influence and advocate for the consumer,

pro

and brand.
ready to apply?
please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.

Brand Marketing Manager