Marketing and Event Specialist

SUMMARY
The Marketing and Event Specialist plays a crucial role in planning, coordinating, and executing marketing campaigns and events to promote and represent the organization. The role is responsible for overseeing events that enhance brand visibility, engage the target audience, and align events with the broader marketing goals. This role requires strong organizational and project management skills, creativity, and the ability to thrive in a fast-paced and dynamic environment.
ROLES & RESPONSIBILITIES
Marketing
Collaborates with marketing team to identify target audiences and develop campaigns that engage, inform, and motivates clients
Develops expertise on Arete’s capabilities, differentiation, and messaging to core audiences
Collaborates with the marketing team to create content for various communications channels.
Coordinates with designers and other content creators to ensure deadlines are met and content is delivered on time
Measures and analyzes marketing performance to evaluate the success of marketing campaigns
Researches and analyzes market trends, competitor activities, and customer needs to create effective marketing plans
Events

Coordinates events, including conferences, trade shows, recruiting events, and corporate functions
Develops event concepts, themes, and objectives in line with the company's marketing strategy
Executes against event timelines and work plans, ensuring all deadlines and deliverables are met
Assists with venue selection, contract negotiations, and vendor management
Collaborates with internal teams to develop event agendas, content, and presentations
Coordinates event promotion through various channels, such as social media, email marketing, and advertising
Coordinates CLE (Continuing Legal Education) events for Arete
May perform other duties as assigned by management
SKILLS AND KNOWLEDGE
Strong project management skills and the ability to multitask
Proficiency in event management software and marketing tools
Strong attention to detail and commitment to delivering high-quality work
Understanding of marketing and event best practices
Excellent communication and teamwork abilities
Attention to detail and the ability to meet tight deadlines
Flexibility to adapt to changing event and marketing trends.
JOB REQUIREMENTS
Associate's degree; Bachelor’s degree preferred
2+ years of experience in events, marketing or related field
DISCLAIMER
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties and skills required personnel so classified.
WORK ENVIRONMENT
While performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter: Usual office working conditions. Reasonable accommodation may be made to enable people with disabilities to perform the essential functions of this job.
PHYSICAL DEMANDS
No physical exertion required
Travel within or outside of the state
Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects
TERMS OF EMPLOYMENT
Salary and benefits shall be paid consistent with Arete salary and benefit policy.
FLSA OVERTIME CATEGORY
Job is exempt from the overtime provisions of the Fair Labor Standards Act.
DECLARATION
The Arete Incident Response Human Resources Department retains the sole right and discretion to make changes to this job description.
EQUAL EMPLOYMENT OPPORTUNITY
We’re proud to be an equal opportunity employer- and celebrate our employees’ differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.
Arete Incident Response is an outstanding (and growing) company with a very dedicated, fun team. We offer competitive salaries, fully paid benefits including Medical/Dental, Life/Disability Insurance, 401(k) and the opportunity to work with some of the latest and greatest in the fast-growing cyber security industry.

When you join Arete… You’ll be doing work that matters alongside other talented people, transforming the way people, businesses, and things connect with each other. Of course, we will offer you great pay and benefits, but we’re about more than that. Arete is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Arete, where experience matters. Equal Employment Opportunity We’re proud to be an equal opportunity employer- and celebrate our employees’ differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.