About the role
Description
The Senior Director of Trade MArketing is a newly established leadership role responsible for building and running Bellami's Trade Marketing function. This role owns the salon marketing channel end-to-end from loyalty in-salon merchandising, annual planning, and promotion execution and stands up the team required to deliver it. The role reports into SVP of Marketing and partners closely with Sales, Education, and Brand and Integrated Marketing.
Hybrid Schedule: Tuesday, Wednesday, Thursday onsite at our Los Angeles office
Compensation: Based on experience $190,000- $200,000
Bonus: 20% annual bonus
The Senior Director of Trade will build and lead the following core pillars:
Build a robust salon loyalty system with centralized ownership and tracking
Develop detailed salon profiles to segment and prioritize the salon base
Strategically drive salon visibility and merchandising across available salons
Own the annual marketing planning process for key salon accounts
Design and manage promotions with clear efficiency and ROI tracking
Create and maintain the Stylist Playbook
Core Responsibilities
Commercialization: Own commercialization of marketing plans and in-salon execution in partnership with Sales
Strategy translation:
Translate brand and marketing strategies into key salon business priorities
Sales enablement:
Support commercial plans that enable Sales teams to win in key salons and chains
Salon Presence:
Manage the retail interface to support in-salon execution
Promotion analytics:
Track promotion efficiency and brand-level ROI / cost-per-event analysis
KPI tracking:
Integrate a robust KPI tracking mechanism across all trade programs
Market activation:
Create roadshows for big cities and priority markets
Requirements
Ideal Candidate Profile
Proven experience building or scaling a trade marketing, field marketing, or channel marketing function, ideally in salon, beauty, or CPG
Track record designing loyalty, ambassador, or influencer-style programs with measurable ROI
Strong cross-functional leadership, able to partner with Sales and Brand Marketing without formal authority over either
Experience hiring and standing up a new team from a defined headcount plan
Comfort operating in both strategy (annual planning, vision-setting) and execution (roadshows, POP catalogs, events, salon-level rollout)
Benefits And Perks
Base pay of $190,000+ with additional 20% annual bonus
401(k) with company match - $ for $ up to 4% - immediately vested
Vacation/Holiday Leave
Great Medical/Dental/Vision Insurance
Life and AD&D Insurance
Opportunities for growth and advancement
And so much more!
Equal Employment Opportunity at Beauty Industry Group
At Beauty Industry Group, we are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
We consider all qualified applicants for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability, genetic information, protected veteran status, or any other legally protected characteristic.