About the role
React Front-End Architect / Tech Lead
Overview
Branding Brand is seeking a Senior / Lead Frontend Platform Engineer to architect and build a scalable frontend platform that enables multiple product teams to develop and deploy independently while delivering a seamless, unified user experience. This is not a feature delivery role—this position focuses on platform design, system architecture, and enabling engineering teams at scale. This is a hybrid position where you will be required to go into an office in Woonsocket, RI a few days a week and work from home the other days.
Key Responsibilities
Lead design and development of scalable, maintainable React-based platforms
Define and drive
front-end architecture, standards, and best practices
Build and govern
- reusable component libraries, design systems, and design tokens
- Enable platform thinking : shared services, modular architecture, and extensibility
- Mentor engineers and guide teams across multiple workstreams
- Collaborate with architects, product, and UX leadership on long-term vision
- Ensure performance, security, and scalability of front-end systems
- Mentor engineers and guide teams in adopting platform standards and architectural best practices
- Implement coding best practices and participate in ongoing security training and awareness
Required Qualifications
5+ years of hands-on experience in React and modern front-end ecosystems
Strong expertise in
architecture patterns (Micro Frontends, Monorepo, Modular UI)
Proven experience designing
reusable UI frameworks and design systems
Deep understanding of
state management, data fetching, and caching strategies
Experience working in
- large, distributed teams and enterprise environments
- Strong problem-solving mindset with ability to think beyond immediate features
Preferred Qualifications
Experience with
platform engineering / front-end platform model
Familiarity with
design token frameworks and theming strategies
Exposure to
cloud-native deployments and edge delivery (CDN-based apps)
Prior experience in pharmacy, healthcare, or regulated domains (optional)
What Success Looks Like
- A scalable platform that allows 10+ teams to ship independently without breaking the overall application
- Clear architectural patterns that balance autonomy and consistency
- Improved developer velocity through reusable tooling and shared infrastructure
- Stable, performant applications even as the system grows in complexity
Key Competencies
Systems thinking and architectural design
Trade-off analysis and decision-making
Clear communication and technical leadership
Structured debugging and problem-solving approach
About Us
Branding Brand launched in 2008 as an interactive marketing firm and quickly evolved into the largest and fastest-growing provider of mobile commerce apps and sites for retailers.
Branding Brand is a supporter of the Whitehouse Equal Pay Pledge, and a Top Workplaces award winner. All Branders enjoy unlimited PTO, a 401(k) matching program, paid leave for new parents, and sponsorship.
Branding Brand is also an equal opportunity employer. We seek applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, citizenship, individuals with disabilities, age, sexual orientation, protected veterans, or any other characteristic protected by law.
The salary range for this position is $100,000 - $125,000 per year.