Regional Marketing Manager

Role Summary

The

Regional Marketing Manager –

North

America

• will
• be
• responsible for
• developing and executing marketing strategies that
• support
• regional
• growth
• initiatives
• across
• North America. Based at Camlin’s Norcross, Atlanta office, this role will
• be accountable to
• support the

North American

• leadership team
• and
• collaborates
• with the global marketing
• organization
• to
• deliver
• regionally focused brand,
• product/solution,
• and
• market-segment
• focused
• marketing initiatives
• that support commercial goals and objectives. The ideal candidate is a creative
• and
• strategic thinker
• who is also highly execution-oriented
• with
• proven
• experience
• delivering
• high-impact
• marketing programs
• n
• B2B technical industries.

Success

• in this role
• requires
• a passion for
• innovation and continuous improvement, strong organizational skills,
• and the ability to
• manage multiple projects simultaneously. This is a strategically
• important role
• for North America
• and
• is
• well suited for an ambitious, creative
• professional
• who
• thrives in a fast-paced
• environment and enjoys a broad, hands-on
• set of responsibilities.

Key Responsibilities

• Regional Marketing

Planning -

Strategy & Execution

• Working with the North American leadership team
• to
• develop and execute regional marketing
• strategies
• aligned with global
• marketing
• objectives
• and

regional sales priorities.
Localize global campaigns, messaging, and value proposition

to address regional

market

needs.

In addition, envision, plan, and execute regional campaigns

aligned with North American sales goals and

objectives

across digital, social, and physical channels. Expand

awareness and

accelerate

adoption of Camlin’s products and solutions across

existing and evolving markets served:

• electric
• utility
• generation,
• transmission
• and distribution; renewable energy;
• data
• centers;
• and industrial customers. 2. Content, Communications & Brand
• Translate complex technical capabilities into clear, compelling, differentiated
• value propositions for
• key
• stakeholders. Support the creation of
• effective,
• localized marketing content, including brochures, case studies, presentations,
• proposals,
• social posts, and digital assets
• for both
• internal and external
• use. Collaborate with
• North American leadership and global
• product marketing to
• support the delivery of
• thought leadership content across solutions and across markets served

including:

Go-to-market strategies

(new and existing solutions);

Competitive positioning and

value-based

messaging; and

Sales / commercial enablement

• Demand & Lead Generation

Partner closely with regional sales leadership to drive qualified pipeline growth and revenue acceleration

including creation of

integrated multi-channel campaigns (email, digital, events, content, advertising) to support sales pipeline growth. Track,

analyze, and

optimize

lead generation performance to improve conversion rates and ROI.
Design and execute account-based marketing (ABM) initiatives targeting strategic accounts.
4. Events & Trade Shows

Plan, coordinate, and execute industry events, trade shows, seminars, and conferences across the region.
Manage booth design, messaging, promotional materials, and on-site

logistics.
Coordinate technical seminars, webinars, and thought-leadership activities

including

developing

/

nurturing

speaking opportunities, customer workshops/seminars, and regional roadshows. 5. Market Research & Insights

Conduct market research to

• understand
• customer needs, industry trends,
• regulatory drives,
• and competitor positioning within

North

America

• markets served. Gather
• feedback and competitive intelligence to inform
• messaging, positioning, and
• sales
• strategies.

• Cross-Functional

Sales

Collaboration

Collaborate with sales leadership to provide sales teams with tools, messaging frameworks, and training to effectively position

Camlin

solutions.
Support proposal development with tailored messaging, case studies, and ROI/value narratives.
Act as a marketing liaison to support strategic pursuits and key account initiatives.

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related

technical

field

that includes proven marketing experience.
5+ years of experience in B2B marketing, ideally within utilities, energy systems, industrial technology, or other technical sectors.
Demonstrated success in developing regional marketing strategies and executing multi-channel campaigns.
Experience managing trade shows, technical events, or industry conferences.
Strong understanding of digital marketing tools, CRM/marketing automation platforms (e.g., HubSpot, Salesforce), and analytics.
Excellent written and verbal communication skills.
Ability to travel across the region for events and team meetings

(

<20%).

Preferred Qualifications

• Experience working in global matrix organizations. Prior experience and knowledge of
• monitoring

equipment, associated asset management software (SaaS solutions) and managed services offerings supporting the energy and utilities industry.
Skills in content creation, graphic design, or media production are a plus.

Key Competencies

Strategic thinker with strong execution discipline. Highly organized, proactive, and able to manage multiple projects simultaneously. Creative problem-solver with strong analytical skills. Comfortable working with technical subject matter and translating it into compelling marketing narratives. Our Values We work together We believe in people We won’t accept the ‘way it has always been done’ We listen to learn We’re trying to do the right thing Equal Employment Opportunity Statement Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation.

About Camlin
Camlin is a global technology leader that operates with the vision of bringing revolutionary products to life for a wide range of industries, including power and rail, and also has interests in a number of R&D projects in a variety of scientific sectors.
At Camlin we believe in high quality engineering and design, allowing us to develop market leading products and services. In short, we love creating value for our customers by solving difficult problems. As of now, Camlin operates in over 20 countries worldwide.
🌐
Camlin Energy North America is a recognized market leader, built on a foundation of superior technology and exceptional customer support that consistently delivers superior results. We are experiencing rapid growth and are proud of our strong, customer-centric culture and offer an exciting, supportive environment where people love to work and build a rewarding career.  This is an ideal time to join our team
!