Head of CRM

Why Join DAZN?

At DAZN, we don't just broadcast sport — we amplify it. We're one of the world's leading sports streaming platforms. DAZN’s goal is to become the world’s largest sports broadcaster and one of the biggest entertainment services on the planet. From NFL Game Pass International to motorsport - we know that CRM is fundamental to meeting the organisational targets of growth, engagement and retention.

The Role

As Head of CRM for DAZN’s global boxing, National League and FIFA+, you'll be the architect of how we communicate with fans at every stage of their journey. From channel strategy that guides a team of 3, to delivery operational efficiency and optimisations, this is a senior but highly hands-on leadership role.

Reporting to the VP of global CRM, within a fast-moving, commercially focused team where priorities can shift quickly and the role holder will need to be comfortable operating with pace and autonomy.The key requirement is someone with strong CRM and customer lifecycle expertise who can combine strategic direction with practical execution.

Accountable for meeting targets for acquisition, engagement and retention, this role will lead personalised, data-driven communication programmes that deepen fan engagement and protect and grow subscribers. You'll need to be fluent in the rhythms subscriptions; working closely with the marketing, data, trading and product teams to ensure CRM is fully integrated into the growth strategy for all propositions. You'll also collaborate with regional marketing leads to ensure global CRM programmes land effectively at a local level.

• Strong CRM and customer lifecycle experience within a subscription-led environment, covering acquisition, retention, offers and segmentation.
• Commercially minded and data-led, with the confidence to contribute to weekly trading discussions, explain performance and make clear recommendations.
• Experience operating in a start-up, scale-up or similarly fast-paced environment, balancing strategic leadership with a hands-on, resourceful approach.
• Comfortable managing multiple concurrent projects and responding quickly to changing priorities in a reactive sports environment.
• Proven people-management experience, with the ability to lead and develop up to line reports while maintaining delivery momentum.
• Willingness to get into the detail and use CRM platforms directly where required; this is not a role for someone who sees execution as below their level.
• Strong stakeholder-management skills, including the confidence to work with external sports partners and present to senior internal stakeholders.
• A direct, decisive communicator who can operate credibly with senior leaders, including the CEO.
• Comfortable working without excessive process, long planning cycles or multiple approval layers.
• Experience with Optimove and/or Airship, although candidates with strong experience in comparable CRM platforms will be considered.
• Experience using Snowflake or working closely with data teams in a similar environment.
• Previous sports, entertainment or live-event experience - although this is not essential.
• A Senior CRM Manager who is ready to step up into a Head of CRM role could be a strong fit, provided they can demonstrate the required leadership, commercial judgement and hands-on capability.

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.