About the role
About the role
We're looking for a strategic, revenue-driven executive to lead growth and partnerships across DFTBA's consortium of brands and e-commerce sites.
As
VP of Revenue & Partnerships
, you'll be accountable for driving revenue across every DFTBA brand -- including Good Store -- with a focus on sustainable growth, operational excellence, product innovation, strong partnerships, and an exceptional customer experience. Because DFTBA exists to generate profits for charity, this role plays a direct part in expanding our impact over time.
As a member of DFTBA's
Executive Leadership Team (ELT)
, you won't just drive revenue: you'll help shape the direction and long-term health of DFTBA as a whole, partnering closely with the CEO and fellow executive leaders on cross-functional decisions, organizational priorities, and building a culture of accountability and continuous improvement.
This role calls for a leader who balances long-term strategic thinking with a hands-on focus on daily execution and someone who can translate strategy into results while keeping the business financially disciplined, customer-obsessed, and mission-driven.
What you bring:
Proven experience as a General Manager, VP, or similar leadership role within an e-commerce or digital business;
Strong knowledge of e-commerce platforms (e.g., Shopify) and digital marketing channels;
Demonstrated success driving revenue growth, scaling operations, and enhancing customer experience;
Strong financial acumen: budgeting, forecasting, and performance analysis;
Excellent leadership, communication, and problem-solving skills;
Ability to thrive in a fast-paced, high-growth environment!
What you'll do
Strategic Leadership & Growth
Develop and execute a growth strategy that expands revenue, operating profit, and customer lifetime value while advancing DFTBA's mission
Identify, evaluate, and launch growth initiatives including new product lines, partnerships, sales channels, and emerging markets
Establish business objectives, KPIs, and operating rhythms that align every team around DFTBA's priorities
Serve as an active ELT member, contributing to company strategy, organizational priorities, and long-term business success
Operational Management
Lead daily operations across all brands and sales channels: merchandising, inventory, website content, and customer touchpoints
Partner with Warehouse Ops and Customer Service on service levels, accuracy, and satisfaction
Develop inventory and purchasing strategies that balance demand, cash flow, capacity, and turnover
Build and maintain strong vendor and manufacturer relationships, negotiating favorable terms
Continuously improve systems and processes to support scalable, resilient growth
Marketing & Customer Experience
Partner with marketing and creative on acquisition, engagement, and retention across paid, social, email, and SEO
Champion an exceptional end-to-end customer experience
Partner with creative to ensure brand assets communicate DFTBA's mission
Partner closely with co-founders Hank & John Green on content and promotions for Good Store and DFTBA overall
Lead account management for Creator partners
Financial Oversight & Reporting
Own financial performance across all brands and websites
Participate in budgeting and monthly forecasting
Provide the CEO and ELT with clear reporting and actionable recommendations
Partner with Finance on Commercial Co-Venturer (CCV) and trademark licensing agreements for charitable partners
Manage and protect DFTBA's IP portfolio, including trademarks
Team Leadership
Recruit, develop, and lead a high-performing team
Ensure "right person, right seat" across the team, partnering with People Ops on alignment
Foster a constructive relationship with the DFTBA Workers Union
More about the role
Job Title:
VP, Revenue & Partnerships
Status
: Full Time, Exempt
Benefits Provided:
100% covered health care:
DFTBA pays for 100% of individual premiums for employee medical, dental, vision and both short- and long-term disability -- plus 50% coverage for enrolled dependents.
Shared Financial Success:
401(k) with generous company match + profit sharing, so employees directly benefit as DFTBA grows.
Paid Time Off:
Generous paid time off, including 12 paid company holidays and separate sick and vacation banks, to ensure a true work-life balance.
Reports to:
CEO
Supervisory Position:
Yes
Location
: Missoula, MT, hybrid eligible
This position is ineligible for inclusion in the DFTBA Workers Union bargaining unit. All offers are contingent upon a background check via Checkr.
To learn more about DFTBA and Good Store, visit our websites:
https://store.dftba.com
/ and
http://good.store/
About DFTBA DFTBA is an e-commerce company built to help make the world a better place—or in the words of our founders, Hank & John Green, to decrease world suck . We partner with online creators to design, produce, and deliver high-quality products that connect with their communities. We’re also home to Good Store , a mission-driven venture that donates 100% of profits to charity. As we've grown, so has our impact—DFTBA has proudly donated over $13 million to high-impact charities addressing medical injustice, climate change, and other urgent challenges. Our growth is fueled not by personal gain, but by a shared drive to do more good. At DFTBA, we value creativity, problem-solving, and—above all—people. We are committed to building a diverse and inclusive team and welcome the unique perspectives, experiences, and values you bring.