About the role
Change the world. Love your job.
TI is seeking a Senior Media Relations and Storytelling Strategist. As part of TI's global media strategy and narrative, you will help build a storytelling engine that translates TI's technology leadership – from analog and embedded products to our manufacturing capabilities – into compelling stories that resonate with customers, employees, community partners, policymakers and more. This role sits at the intersection of corporate and technology communications and marketing, requiring someone who can connect brand reputation to technology and innovation.
We are looking for a sharp, intellectually curious and experienced communications professional with strong journalistic instincts, a strong understanding of the media landscape, and a passion for technology. You will have the unique opportunity to cultivate stories about the company whose innovations power many of the world's most essential technologies – from phones and data centers to medical equipment and cars.
What you will gain from this role
Hands-on ownership of key elements of TI's global media strategy and execution — both proactive and reactive — with enterprise-wide visibility
Opportunity to shape TI's internal storytelling approach, advancing our brand narrative with employees and reinforcing a culture of innovation
Experience advising senior executives regarding media and supporting the company's spokesperson function
Opportunity to help architect TI's media strategy and narrative, reaching key audiences through AI-influenced discovery channels
Deep and differentiated knowledge of TI's products, technology, and business
The opportunity to collaborate closely with a team of dedicated media relations and communications professionals
Responsibilities include, but are not limited to:
Contribute to and help execute TI's worldwide media relations strategy in alignment with communications and marketing objectives
Cultivate and maintain strong, trusted relationships with reporters, analysts and journalists
Support TI's enterprise storytelling efforts and corporate social responsibility communications, effectively connecting our audiences with the meaningful work we do
Support TI's global media relations agency approach, including day-to-day coordination, performance tracking, and ensuring consistent and effective execution across all regions
Support a comprehensive media monitoring program, leveraging tools and analytics to track coverage, analyze sentiment, identify trends, surface issues, and deliver actionable insights
Support media relations activities during issues or crisis incidents, helping protect TI's reputation in sensitive or fast-moving situations
Monitor how LLMs, AI-powered search, generative AI tools and emerging information platforms are changing how content is discovered, consumed and amplified, and help proactively evolve TI's media strategy, measurement approaches and communications technology to ensure continued effectiveness in this rapidly changing environment
Continually assess the broad and vertical media landscape, analyze news for trends that would influence TI, and proactively provide strategic recommendations to leadership
Partner with teams in communications, marketing, legal, government relations and investor relations to align messaging, response strategies, and communications plans
Who we're looking for
The ideal candidate is sharp, curious, and experienced — a natural storyteller who is energized by complex technology and driven by a genuine passion to communicate how it improves people's lives. You are someone who builds trust quickly — with reporters, executives, and teammates alike.
Minimum requirements: Bachelor's degree in communications, public relations, and/or a related field
7+ years of progressive communications, media relations and/or public relations experience within a global technology or B2B organization
Preferred qualifications: Proven experience working with reporters to identify, shape and secure stories aligned with company objectives
Strong strategic judgment and the ability to prioritize in a fast-moving environment
A journalistic mindset with deep curiosity to understand new things and uncover newsworthy stories
Exceptional written and oral communication skills; ability to simplify complex messages with clarity and impact
Experience working with global PR/media relations agencies, including performance tracking and cross-regional coordination
Experience supporting reactive media relations and issues communications efforts, with the ability to remain composed and strategic under pressure
Familiarity with media monitoring platforms and the ability to synthesize coverage data into meaningful insights and recommendations
Demonstrates understanding of LLMs, generative AI and AI-driven information platforms, and the ability to translate emerging trends into communications and media relations strategies
Excellent, adaptable interpersonal skills and a demonstrated ability to work in a fast-paced, collaborative team environment