About the role
The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties.
Act as a project owner for assigned marketing jobs
Manage project lifecycle from ideation to deployment in a timely manner
Initiate and expedite workflow process through Salesforce marketing process tool
Ensure expenses for the event are within budget and strategic initiatives
Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction
Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
Tracking inputs and feedback from other marketing functions on calendar plans
Manage post event follow ups and reconcile expenses
Make improvements to templates and processes and creates tools in support of business needs
Complete execution details for assigned marketing jobs
Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
Source and submit purchase orders for gifts/gift cards/cars needed for event execution
Handle contracts with 3rd party vendors
Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
Manage communication messaging
Draft value proposition and compelling copy
Review, provide critical creative feedback
Approve marketing material based on factual job details and basic creative guidance
Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment
Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods
Pod interfaces and interact with the following groups: Enterprise wide Property Events Team, Direct Mail Teams, Audit, Analytics, Property Senior Marketing
Leaders, External Vendor Groups, Internal Service Groups, Studio, and Brand
All other duties as assigned.
Bachelor’s Degree in Marketing or related field preferred
One-year previous Marketing experience within the Casino industry preferred
Computer literate; experience working with Microsoft suite, Adobe and Workfront products a plus.
Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
Minimum 21 years of age
ADDITIONAL REQUIREMENTS:
Excellent interpersonal, communication, team building, and problem-solving skills are required
Strong organizational skills and attention to detail
Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
Demonstrated ability to multi-task and prioritize activities
Must successfully be able to present a vision and create advocates
Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and their peer set
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
This is a hybrid position and requires three days in office each week at a domestic Caesars Entertainment property