Digital Lead, App & Capabilities

Description

EVEREVE inspires women to move forward in their fashion so that they feel fully alive. By offering modern, curated trends from 150+ brands, including our own best-selling line—along with warm, genuine advice—we deliver a styling experience made personal. Our 110+ stores, booming e-commerce business, and fast-growing subscription box service, Trendsend, reach over two million customers every year.

Living our core brand values and treating everyone with HEART (humility, empathy, authenticity, relationships, tenacity) creates a shared purpose and collaborative community—and it's also a key part of our success. Join our team to help shape the future of an ever-growing, ever-evolving brand

Reports to: Director, Site Merchandising

This role is onsite at our Edina, MN Headquarters, it is not a remote position.

The Digital Lead, App & Partner Capabilities is responsible for advancing EVEREVE’s digital customer experience by owning the retail app end-to-end and unlocking the full value of existing third-party technology partners across desktop, mobile web, and app. This role blends digital product ownership, site merchandising, technology partnership management, customer journey optimization, analytics, and cross-functional execution to deliver a more personalized, seamless, and profitable omnichannel experience.

App Ownership

• Own the EVEREVE retail app end-to-end
• . Lead the app strategy, roadmap, day-to-day experience, and performance across three phases: parity with digital experiences, app-only digital experiences such as exclusive events and loyalty activations, and a differentiated “To Women, With Love” experience that brings the promise of a personalized stylist in her pocket to life.
• Optimize the full app customer journey.
• Manage global and category navigation, assortment presentation, product listing and product detail pages, sort order, filtering, attribution, cart, and post-purchase experiences.
• Lead app execution with Reactive and internal partners.
• Partner directly with the app platform host to manage technology priorities, releases, QA, issue resolution, backlog prioritization, and ongoing optimization.
• Build and manage the app experimentation roadmap
• . Own the app A/B testing strategy and collaborate with Site Merchandising, Creative, Marketing, Technology, Merchandising, and Analytics to bring tests, launches, and improvements to market.
• Use data to improve business outcomes
• . Monitor app performance, customer behavior, and customer feedback to optimize engagement, conversion, retention, revenue, and customer satisfaction. Drive financial outcomes.
• Identify AI-enabled retail opportunities.
• Translate relevant AI use cases into practical improvements that amplify personalization, assisted shopping, styling support, and the overall customer experience.

Capability Unlock

• Unlock existing capabilities across digital platforms
• . Identify capabilities that are currently available but not yet leveraged across desktop, mobile web, and app; prioritize opportunities based on customer impact, strategic value, operational complexity, and business return.
• Own third-party technology partner relationships.
• Establish regular business reviews and working sessions with key partners such as Shopify, Videowise, and other digital technology providers to understand available capabilities, roadmap opportunities, and underused functionality.
• Build business cases and enterprise value models.
• Use data, customer insights, and long-range-plan priorities to size opportunities, recommend sequencing, and align leadership around investment and execution decisions.

Lead cross-functional rollout

• . Build capability roadmaps, define requirements, coordinate testing, manage dependencies, and partner with internal and external teams to launch improvements with clear measurement plans.
• Communicate clearly and influence across teams
• . Bring structure to ambiguity, align stakeholders without direct authority, and drive execution through strong relationships, proactive communication, and personal ownership.

What Success Looks Like

• The app has a clear role in the broader digital ecosystem, with an actionable roadmap that balances parity, near-term optimization, and future-facing innovation.
• App experiences are continually improved based on customer behavior, testing results, performance data, and cross-functional priorities.
• Third-party technology partners are actively managed, with regular capability reviews and a documented pipeline of opportunities.
• Existing digital capabilities are identified, prioritized, tested, and scaled across desktop, mobile web, and app when they create meaningful customer or business value.
• Cross-functional teams have clarity on priorities, requirements, ownership, timelines, launch plans, and measurement plans.

Requirements

• 5+ years of experience in digital product management, ecommerce, site merchandising, mobile app management, digital experience, or related retail technology roles.
• Experience managing digital customer journeys across ecommerce platforms, mobile web, and/or retail apps.
• Strong understanding of ecommerce KPIs, customer behavior analytics, experimentation, conversion optimization, and digital merchandising best practices.
• Experience working with technology partners, platform vendors, agencies, or third-party digital tools; Shopify, Videowise, app platforms, personalization tools, or retail technology ecosystems are preferred.
• Demonstrated ability to translate customer needs, business goals, and technical constraints into clear roadmaps, requirements, priorities, and launch plans.
• Comfortable building business cases, sizing opportunity, interpreting data, and communicating tradeoffs to cross-functional stakeholders and leadership.
• Strong project management skills with the ability to manage multiple workstreams, dependencies, timelines, and partner relationships simultaneously.
• Excellent written, verbal, and interpersonal communication skills; able to influence without authority and create alignment in ambiguous or evolving environments.
• Self-starter with high ownership, personal drive, curiosity, and a passion for the future of digital retail, personalization, and customer experience.
• EVEREVE Benefits and Perks: Self-Managed PTO: Time off is yours to plan and use as you need it
• Affordable Health Insurance: 80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependents
• Parental Leave: Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing family
• Flex Spending Accounts: Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costs
• Additional Insurance: Company paid life insurance and short-term disability
• 401k +5% Match: Contribute to your financial future and receive a 5% company match with immediate vesting upon enrollment
• Fashion Discount: Enjoy a 30% discount on all merchandise purchased in-store or online, excluding
• Trendsend. EVEREVE team members are also eligible for a 30% discount online and in-store at Jaxen Grey.
• Flexible Work Model: Offers work from home flexibility with 4-day in-office presence to build connection with team members
• Culture of Purpose: Experience a culture of purpose and growth rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity