About the role
Part-Time / Freelance to Start
About the Role
We’re looking for a highly resourceful UGC Creator, Casting & Influencer Sourcing Specialist to build and grow our creator pipeline across high-volume performance creative.
This role is primarily focused on hands-on UGC creator sourcing and casting, while also owning relationships across the broader influencer, talent and creator ecosystem. You should know where and how to find great UGC creators, understand influencer partnerships and deal structures, and be comfortable navigating everything from direct creator outreach to agencies and managers.
What You’ll Do:
Own hands-on UGC creator sourcing and casting across campaigns, verticals, personas and creative briefs
Search extensively across UGC platforms, TikTok, Instagram, creator marketplaces, casting platforms, agencies, social communities, referrals and direct outreach
Deep-search for real users and customers of specific brands, products and categories, identifying authentic people who can become strong UGC creators
Translate briefs and personas into targeted searches, vetting creators for authenticity, on-camera presence, content quality, reliability and creative fit
Conduct outreach, gather rates and availability, coordinate creator tests and help manage the UGC workflow from discovery through booking
Build and manage relationships with influencer agencies, creator agencies, talent managers, casting partners and creator platforms to expand our sourcing capabilities
Source and support influencer partnerships, including evaluating audience/brand fit, negotiating rates and packages, and coordinating partnership requirements
Understand and help navigate creator/influencer contracts, usage rights, paid media usage, whitelisting/allowlisting, exclusivity and renewals
Research new platforms, agencies, tools and sourcing channels while partnering closely with Creative and Production on upcoming creator needs
Build and maintain a searchable Preferred Creator Roster / Creator Library, tracking capabilities, personas, rates, performance and repeat talent
What We’re Looking For
:
Extensive hands-on experience sourcing and casting UGC creators
Deep knowledge of UGC platforms, creator marketplaces, social sourcing and UGC workflows
Strong knowledge of the influencer ecosystem, including agencies, managers, influencer platforms, partnerships, negotiations and deal structures
Strong working knowledge of whitelisting/allowlisting, usage rights, paid media, exclusivity, renewals and creator/influencer contracts
Proven ability to dig beyond obvious talent pools to uncover new creators and real product users through social research
Strong understanding of the differences between UGC creators, influencers and traditional casting, and how each is sourced and engaged
Strong eye for authentic on-camera talent and short-form, performance-driven creative
Highly organized, proactive and comfortable managing multiple searches, relationships and outreach pipelines simultaneously
Experience in performance marketing, paid social or high-volume creative strongly preferred
Big Pluses:
Existing relationships with creators, influencers, talent managers, casting agencies or creator agencies
Experience negotiating creator/influencer rates and packages
Understanding of usage rights, paid media usage, whitelisting/allowlisting, exclusivity and renewals
Experience reviewing or coordinating creator agreements, releases and other talent contract requirements
Experience sourcing and managing both UGC creators and influencers
Familiarity with creator management, influencer discovery and casting platforms
Success in This Role
You’re helping us build a repeatable UGC, creator and influencer sourcing engine. We should know where to find great creators, who performs well, what they cost, who we want to work with again, and have strong relationships across UGC, influencer and casting networks ready to activate as creative needs evolve.
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