About the role
Last date to apply: We are continuously accepting applications
The Brand Manager plays a key role in advancing the brand strategy and achieving marketing
objectives
for growth
across product segments .
This role works closely with product management, Martech,
creative
and media to coordinate comprehensive marketing activation plans.
This person
- works
- with
- both
- internal
- and
- external
- agency partners
- to
- develop
- holistic marketing campaigns
- across
- paid and owned channels .
This person
- is a champion of the consumer and applies those insights and input from sales and
- analytics
- toward developing and executing effective programs.
What You Need to Know
Develop a deep
- understanding
- of the consumer
- segments, channel
- partners
- and
- product
- to drive brand , commercialization
- and campaign strategy
- Lead strategic commercialization planning for priority product launches, translating global brand,
- product
- and business
- objectives
- into clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.
Ability to
- craft a well- written
- brief founded on
- channel and user
- insights
- with
- clear
- objectives
- and deliverables
- Develop clear product and category narratives that differentiate the brand, support premium
- positioning
- and help sales teams communicate value to dealers, retailers,
Pros
- and consumers.
- Lead cross-functional UX projects related to
- web /app improvements,
DIY
- installation
- or Pro sales enablement , marketing
- automation
- and the purchase journey .
Develop internal and external communication materials (
i.e.
sell sheets, product launch guides, web content, sales and event materials, FAQs)
•
Partner with global marketing teams to localize brand strategy, campaign
assets
and product positioning for the North American market, ensuring consistency with global direction while meeting regional commercial needs.
Partner with
- multi-agency
- partners
- to bring ideas to life and extend campaign across relevant channels
- on time and on budget
Provides
- tradeshow support
- across product lines
- for key messaging, on site presence, and content support
Lead
- photography
- shot
- lists, prop
- guides
- and scheduling
Partner
- with outside agencies and
- cross-functionally
- on Project/Creative Briefing, Production of Digital Content (Web, App, Social, E-mail),
- Claims & Packaging,
Consumer Research
and
Paid & Earned Media
Strategy & Performance
- Support B2B, B2C and Ecommerce business in retailer expansion initiatives,
- sku
- management, promotional
- calendar
- and content development
- Provide post-campaign reporting and analysis on marketing programs to drive continuous improvement in our advertising efforts
- Work closely with product managers and lead commercialization process of pro and residential products and accessories
- Work closely with PR team on influencer and affiliate programs, brand
- partnerships
- and relevant consumer/industry opportunities
What We Are Looking For
Bachelor’s Degree
5 + years marketing experience
(preferably in marketing for consumer products)
Detail Oriente
d and
Organized
- for effective project management
- Strong management skills with ability to
- balance priorities and timelines
- Proven communication skills, both written and oral
- Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, product
- positioning
- and market insights into successful commercial launch plans.
Travel is
up to
15 %