About the role
Description
The Community Marketing Specialist plays a key role in generating awareness on behalf of our clinics in your assigned region. You are often the first point of contact in the community. Your job is to build relationships, represent our brand, and create clear pathways that connect people back to our clinics.
This role works in close partnership with clinic staff. You will build awareness externally while ensuring a warm and welcoming introduction to the clinic team when care is needed. Success in this role comes from strong relationship building, consistent field presence, and clear follow-through.
Requirements
This role is part of our growing Community Marketing Team.
This is a field-based role with defined time expectations:
60% Field Marketing
Community outreach, relationship building, and event participation
20% Planning, Preparation, and other Marketing
Outreach planning, follow-ups, coordination, and local marketing execution
20% Administrative Responsibilities
- Reporting, email communication, meetings, and online reputation management
- You are expected to maintain a consistent presence in your designated areas. Travel is required and is a core function of the role.
Key Responsibilities
- Develop and execute local marketing plans tailored to your designated region
- Build and maintain relationships with local businesses, employers, schools, and community organizations
- Support Clinic Leads in achieving patient volume goals through strategic activations
- Create and manage a local events calendar across assigned markets
- Represent the company at community events, health fairs, networking events, and sponsorship opportunities
- Travel regularly to clinic locations to coordinate promotional activities to drive awareness and patient volume
- Generate awareness and guide community members toward clinic services
- Ensure a smooth and welcoming handoff from community interaction to clinic staff
- Identify and pursue new partnership and sponsorship opportunities
- Monitor and track the effectiveness of local campaigns, outreach efforts, and events
- Maintain organized documentation of outreach, partnerships, and follow-ups
- Respond to online reviews and support local reputation management efforts
- Collaborate with internal marketing and operations teams to align efforts
Requirements
- 1–2 years of sales or field marketing experience
- 1–2 years of marketing and communications experience
- 1 year of event planning or project planning experience
- Healthcare or wellness industry experience preferred
- Valid driver’s license and reliable transportation
Skills
Project management
Interpersonal communication
Sales and relationship building
B2B marketing
Community relations
Public relations
Event planning and coordination
Organization and time management
Ability to work independently while managing multiple priorities
Proficiency in Microsoft Office Suite
Familiarity with marketing tools and project management software is a plus
Additional Expectations
- Ability to travel regularly within assigned markets
- Comfortable working flexible hours, including occasional evenings and weekends
- Strong ownership mindset with consistent follow-through
- Ability to represent the brand professionally in all community settings