About the role
Agency: Omd
Job Function: Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:
Omnicom Media – Executive Director, Audience Analytics (Mercedes-Benz)
Location: London (Bankside)
Data, Technology & Analytics – Omnicom Media
We are building an integrated Data, Technology & Analytics capability designed to help clients make better decisions through connected data, advanced analytics, and actionable insight.
By combining Acxiom’s data and identity capabilities with Omnicom Media’s planning, activation and analytics expertise, we deliver audience-first strategies that drive measurable business outcomes.
This role is dedicated to Mercedes-Benz, supporting the transformation of their first-party data and audience strategy to enable more effective, data-driven marketing and customer engagement.
The Role
The Executive Director, Audience Analytics (Mercedes-Benz) will own the client relationship with the Global Audience client end-to-end, lead the Mercedes-Benz Audience team, and work alongside other global workstream leads, collectively delivering best-in-class service.
You will focus on delivering a global audience-first approach to planning, activation and measurement, working directly with global stakeholders.
This is an excellent opportunity to shape the audience strategy for Mercedes-Benz and driving innovation through a viable test and learn agenda.
This is a delivery-focused leadership role, responsible for ensuring that audience thinking is effectively implemented at the global, regional, and local market levels.
Responsibilities
1. Client Ownership
Own the primary client relationship for this line of business
Lead the delivery and revenue generation of the Global scope
Define growth opportunities for the client
2. Audience Insight Development
Lead the development of audience insights and profiling, combining first-party data, Acxiom data and other partner sources
Lead on the development and delivery of audience blueprints to identify key opportunities for centralised audiences
Translate complex data outputs into clear narratives and actionable recommendations for planning teams
Research new audience opportunities across channels and platforms to ensure relevant targeting measures are being leveraged
3. Audience Strategy Across Workstreams
Work with global and regional stakeholders to ensure audience strategy is being adopted
Ensure correct usage of audience blueprints across channels is adapted
Develop audience frameworks that guide channel planning and investment decisions
Embed audience-first thinking into global comms planning processes
4. Audience Innovation
Lead partnerships workstream to onboard new data partners
Research and find new opportunities to pilot and showcase new audience capabilities
Build case studies to outline new partner performance and local market rollout
Pitch innovative audience opportunities to the global client to grow revenue within the workstream
5. Team Leadership
Lead the Mercedes-Benz audience team to ensure global strategy is rolled out to the regional and local market levels
Build the team’s skillsets across audience and technological capabilities
Assist with the Mercedes-Benz rollout of the Omni platform (specifically Audience Console)
What You Will Bring
Strong experience in audience analytics, data strategy, or digital/media analytics roles
Strong hands-on experience with segmentation, profiling and audience strategy execution
Working knowledge of first-party data ecosystems, CRM data, CDPs and identity resolution
Experience leveraging third-party datasets (e.g. Acxiom or similar) in media planning and activation
Understanding of how audiences are activated across key platforms (programmatic, social, search)
Ability to translate complex data into clear, actionable insight for non-technical stakeholders
Experience working with cross-functional teams (strategy, planning, activation)
Strong attention to detail with ability to manage delivery and execution quality
Excellent communication and stakeholder management skills
Strong team leadership skills



Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice:
https://www.omc.com/privacy-notice/