Influencer Director

Agency: McCann

Job Function: Media

Job Subfunction: Social Media and Influencer Marketing Job Description: Influencer Director London based (Hybrid Working)

Are you the visionary who instinctively anticipates the next big wave in the creator and influencer realm? Do you possess the finesse to blend smart strategies with unparalleled creativity? Can you delicately balance the need for brand control with empowering influencers to authentically express their creativity? Are you fluent in the language of metrics, understanding which ones truly drive brand growth?
If you answered yes to these questions, then seize the opportunity to become our Influencer Director at McCann Content Studios.
At McCann Content Studios you'll help spearhead a paradigm shift in brand engagement and creativity, inspiring both teams and clients with your unparalleled leadership and unwavering can-do spirit. Join us at an agency where data and creativity converge to redefine the future of influencer marketing.
About us
McCann Content Studios (MCS) is a new to market concept introduced by world leading advertising agency McCann. McCann Content Studios is a global centre for social and creator capabilities. Aiming to simplify the process for clients working on social and creator-led campaigns, this new studio offers creative services, audience development, creator partnerships, and performance measurement — combining full-service social and creator strategy and execution into a single entity. This role is within the Influencer arm of McCann Content Studios (based at 135 Bishopsgate, Liverpool Street), the team are culturally curious and innovative, delivering Global influencer focused marketing solutions at scale. As a collaborative team we work from the office on a hybrid basis of three days a week.
We are on a mission to create work which drives purpose, passion and results, building communities through Influence.
The role + purpose
You are responsible for concepting, managing and supporting the development of influencer marketing campaigns and proposals on behalf of our clients. This role will be instrumental in crafting creative influencer-led strategies and running campaigns from the initial briefing process through execution. Your role is critical in the seamless day to day client servicing at MCS and involves managing junior team members as well as being supportive to the senior team and directors.
You are a self-starter who demonstrates resourcefulness and initiative to own the day-to-day approach and logistics of defining strategies – from theory through to creative ideation, casting, analysing and reporting on robust data and insights and managing the talent/talent team and client relationship through to campaign completion. You understand that our role as the influencer marketing agency for clients is to seamlessly activate campaigns, deploying creators and influencers to inspire.
Key duties and responsibilities
Work with relevant team to execute and enhance a best-in-class influencer marketing service offering, including insight/analytics, innovation, social trend, tools, platforms and campaign measurement
Utilise creative thinking to best deliver creator activations for our clients
Drive best practices around campaign delivery using influencer marketing tools alongside championing the implementation of new tools and processes as required
Perform competitive analysis, industry research, assessment of best practices and KPIs in a consistently changing landscape
Lead negotiations on behalf of clients to procure the appropriate influencers and preferable ROI for campaigns and clients
Act as key liaison during negotiations, contract execution and live campaigns
Inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever-evolving nature of the industry
Use an existing network of contacts / relationships and industry knowledge to build and fast-track opportunities
Keep abreast of current projects in development; collaborate with wider team to brainstorm and create opportunities for clients
Best-in-class activation and project management skills.
Maintain a complete grasp of client’s business, needs and objectives – what they do and what they want to achieve, taking ownership and accountability for work and projects
Lead by example, providing adequate support and mentorship to junior members of the team, ensuring effective communication and collaboration, including managing upwards to the senior team as required
Oversee the formal client review process and take responsibility for the internal “Wash Up” process on completion of each project
Effective account planning, ensuring resources are aligned to meet client demands at all times
Take accountability for accurate project budgets, in conjunction with senior management when required
Work with finance to oversee and implement timely generation of required invoices and the overseeing of influencer payments
In all areas, demonstrate high levels of commerciality and apply a keen understanding of the broader marketing environment
Skills + behaviours:
Clear/concise written and verbal communication in English
A natural client services person, approachable and very personable with a can-do attitude
Confident in ‘owning the room’ and with public speaking with excellent presentation skills
Highly organised and process driven with strong time management and the ability to multitask and manage simultaneous projects, changing priorities when needed
Thorough approach to solving problems and ability to mediate with a work ethic than embodies “how can we make this happen"
Is a change champion and pioneers new ideas and approaches
Committed to deliver results and goes after the target – strong focus on KPIs
A social media expert with deep knowledge of platforms and trends
Expert knowledge in data collation and influencer analytics
Competent computer skills, can produce PowerPoint presentations that engage and captivate
Understand the key benefits of the Influencer business and the commercial requirements
Knowledge/experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn and Snapchat
Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers and identify any gaps or opportunities for our clients
Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ
Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach
You understand the difference between dwell time and views, reach and impressions and can answer questions about fluctuations in influencer engagements category with confidence and ease
A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work
Highly adaptive to changing client and team/business needs
A change champion who pioneers new ideas and approaches
Demonstrate a sense of urgency and knows when to act and when to wait
A bit about perks of the job

As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:
Three ‘Time Well Taken’ days throughout the year where we switch off collectively
On-demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership)
Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we're a dog friendly office)
Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space
Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as exter