About the role
Agency: Omd
Job Function: Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:
Omnicom Media – Manager, Audience Analytics
Location:
London (Bankside)
Data, Technology & Analytics – Omnicom Media
We are building an integrated Data, Technology & Analytics capability designed to help clients make better decisions through connected data, advanced analytics, and actionable insight.
By combining
Acxiom’s data and identity capabilities
with Omnicom Media’s planning, activation and analytics expertise, we deliver audience-first strategies that drive measurable business outcomes.
This role is dedicated to
Mercedes-Benz
, supporting the transformation of their audience strategy across various data sources to enable more effective, data-driven marketing and customer engagement.
The Role
The
Manager, Audience Analytics (Mercedes-Benz)
will play a hands-on role in assisting the Executive Director deliver an
audience-first approach to planning, activation and measurement
, working directly with client and agency teams.
You will focus on
operationalising audience strategy end-to-end
- from first and third party data organisation and segmentation through to activation, optimisation and performance reporting.
This is a
delivery-focused role
, responsible for ensuring that audience thinking is effectively embedded into day-to-day planning and activation workflows, and that data is translated into clear, actionable outcomes as well as supporting the stakeholders on the account in driving innovation.
Responsibilities
1. Audience Data & Segmentation Strategy
Partner closely with Mercedes-Benz stakeholders to
structure, organise and maximise the value of first and third-party data
Translate business objectives into
practical audience definitions and segment strategies
Expand audience marketplace strategies
to convert user interaction into sales
2. Audience Insight Development
Assist with the development of
audience insights and profiling
, combining first-party data, Acxiom data and other partner sources
Identify
key behavioural, demographic and attitudinal drivers
that inform planning and creative strategy
Support ongoing insight generation to inform
campaign optimisation and test learnings
3. Audience Strategy Across the Funnel
Work with strategy and planning teams to
map audiences across the full customer journey
Ensure consistent use of
centralised audiences
to contribute to more cost effective outcomes
Embed audience-first thinking into comms planning processes
Support local markets
in adaptation of audiences
4. Activation & Operationalisation
Partner with regional and local market teams to ensure audiences are
effectively translated into platform-specific executions
Support the
implementation, QA and governance of audience deployment
across channels
Troubleshoot and resolve issues related to
addressability, match rates, and activation gaps
Ensure consistency between planned audiences and
executed targeting strategies
5. Audience Performance & Test & Learn
Define and deliver
audience-level performance reporting and analysis
Track
delivery, reach, engagement and conversion performance by audience segment
Research and communicate with third party suppliers
to identify testing opportunities
Clearly communicate results and implications to both client and internal teams
What You Will Bring
Experience in
audience analytics, data strategy, or digital/media analytics roles
Strong hands-on experience with
segmentation, profiling and audience strategy execution
Working knowledge of
first-party data ecosystems, CRM data, CDPs and identity resolution
Experience leveraging
third-party datasets (e.g. Acxiom or similar)
in media planning and activation
Understanding of how audiences are
activated across key platforms (programmatic, social, search)
Hands on experience across channel platforms to provide
governance, set up and optimisation support
Experience working with
cross-functional teams (strategy, planning, activation)
Strong attention to detail with ability to
manage delivery and execution quality
Excellent
communication and team management skills



Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice:
https://www.omc.com/privacy-notice/