About the role
Title: Associate Director, Neuroscience Marketing, Movement Disorders
Company:
Ipsen Biopharmaceuticals Inc.
About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at
https://www.ipsen.com/
and follow our latest news on LinkedIn
and Instagram . Job Description: Summary The
Associate Director
(AD),
Neuroscience
- Marketing Movement Disorders is
- a
- key
- role
- on
- the
Neuroscience Commercial
Team
- and
- will
- report
- to
- the
Senior
Director,
Neuroscience
Marketing.
The
- successful candidate will lead US marketing initiatives focused on driving customer and patient engagement, conversion, and retention to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth.
- Key promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development
- and
- execution
- of HCP and Patient promotional
- materials,
- digital
- marketing
- strategies
- and
- tactics, including expanded omnichannel capabilities,
- and the
- design
- and
- management
- of
Brand
- presence
- at
- key
- congresses. Included
- in
- the
- scope
- will
- be
- contributing
- to
- the
- brand’s
- overall
- engagement
- strategy
- and
- planning, day
- to
- day
- sales
- team
- partnership,
POA/NBM
- planning
- &
- execution,
- and
- budget
- management.
- The role will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force. Cross-functional
- collaboration
- skills
- and
- proven
- track
- record
- of
- building
- and
- executing
- marketing project plans in collaboration with multiple cross-functional partners will be critical in this role. Main
- responsibilities
- /
- job
- expectations Core
Marketing
Activities Brand
Planning
and
Execution
-
Strategic
&
Tactical for Movement Disorders (Spasticity & Cervical Dystonia)
Support development of brand content for personal and non-personal promotion, aligned to key brand
priorities
and
messaging Lead strategy for omnichannel capabilities across HCP and patient, partnering with Neuroscience Omnichannel Director Lead the development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations
and
Field) Lead the planning and execution of expanded patient marketing programs, including rework of owned media and omnichannel activity Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews Ensure
compliant
execution
of
all activities Cross
Functional
Leadership
&
Collaboration Collaborate
with:
Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements
V&A, Medical and other key cross functional brand team members on brand promotional development,
execution, and performance management
Neuroscience Omnichannel Director, BOS and Global digital in the design and execution of digital activity
Finance
in
management
of
budget Insights
for
design/execution
of
programs
and
integration
of
learning
into
promotional
materials Advanced
Analytics
- to
- ensure
- appropriate
- understanding
- of
- impact Knowledge,
- abilities
- &
- experience BA/BS
- in
- marketing
- or
- a
- related
- field;
MBA
- is
- a
- plus At least 8 years of progressive pharmaceutical or biotechnology marketing experience demonstrating strong tactical
- execution Neuroscience
- and/or
- specialty
- experience
- a
- strong plus Buy
- and
- bill
- pharma
- marketing
- experience
- a
- plus,
- not
- required Biopharma
- sales
- experience
- a
- plus,
- not
- required Demonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authority Demonstrated
- organization
- skills
- with
- proven
- ability
- to
- manage
- multiple
- complex
- projects Ability
- to
- consistently
- define
- project
- workplans,
- meet
- deadlines,
- and
- manage
- budgets Effective
- management
- of
Agency
- teams
- and
- external
- partners/vendors Excellent written and verbal English communications skills; ability to communicate with colleagues at all levels of the
- organization;
- strong
- presentation
- skills
- required Excellent
- skills
- in
- MS
Office
- (Excel,
- Word,
- PowerPoint,
- Outlook) Ability
- to
- travel
- domestically
- (up
- to
- 20%) Key
Technical
Competencies
- Required Proven
- cross-functional
- leadership
- skills
- to
- lead
- across
- a
- complex
- matrix
- organization Strong
- communication
- and
- interpersonal
- skills
- along
- with
- the
- ability
- to
- influence
- others Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously Demonstrated
- consistent
- track
- record
- of
- success S trong
- scientific/medical
- aptitude
- and
- experience Demonstrated
- success
- in
- project,
- vendor,
- and
- experience
- managing
- large
- budgets Knowledge
- of
- the
- AMA,
- ACCME,
PhRMA
and
FDA
- regulations
- associated
- with
- promotion
- and
- industry-supported scientific
- education
- activities Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and
- execute
- tactics,
- programs
- and
- tools
- that
- achieve
- business
- objectives Excellent
- written
- and
- verbal
- skills
- and
- strong
- interpersonal
- communication
- skills Willingness/ability
- to
- travel
domestically
The annual base salary range for this position is $160,000 - $240,000.
This job is eligible to participate in our short-term incentives program.
At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate,