About the role
We are seeking an experienced and creative Social Media Lead / Head of Social to lead KAST’s social content strategy and presence worldwide. In this role, you will define our brand voice across key platforms, develop high-performing content engines, and drive user engagement across emerging and established social channels.
You’ll have significant creative freedom to shape our voice, visual identity, content strategy, and overall presence online.
- Global Strategy & Vision: Build and execute KAST’s end-to-end global social strategy across TikTok, Instagram, X (Twitter), YouTube, and emerging channels.
- Short-Form Content Engine: Lead the end-to-end strategy and production for short-form video content to drive organic brand awareness, product education, and user growth.
- Cultural Relevance & Trend Hijacking: Act as KAST’s real-time cultural radar - spotting internet trends, memes, audio cues, and viral formats before anyone else and adapting them instantly to fit KAST’s brand voice.
- Brand Tone & Narrative: Develop and maintain a consistent, trustworthy, and engaging brand identity across all platforms, adapting tone appropriately for different audiences
- Creator & Influencer Ecosystem: Identify, onboard, and direct a global network of content creators, influencers, and brand ambassadors to amplify KAST’s reach.
- Community & Engagement: Oversee community engagement, turning comments sections into entertainment hubs and driving high engagement rates across all platforms.
- Data-Driven Growth: Define performance KPIs (reach, engagement, conversion, ROI) and regularly analyze data to refine content strategy and optimize campaigns.
- Proven experience running social media for a consumer, tech, fintech, crypto or lifestyle brand
- Strong understanding of X, Instagram and TikTok
- Excellent sense of what works on social — and what doesn’t
- Strong understanding of internet culture, trends and online communities
- Comfortable moving quickly, experimenting and taking creative risks
- Strong writing and communication skills