About the role
Job Description Summary
The E-Commerce Lead is responsible for end-to-end management and optimization of the brand’s official website and online sales operations. This includes ownership of product presentation, site performance, digital merchandising, and customer-facing e-commerce functions. The role ensures a seamless online shopping experience that drives conversion, supports brand positioning, and maximizes online revenue. Also we are expecting a highly creative and execution-driven Content Creator to lead short-form video production across TikTok and Instagram, while actively engaging with our community and shaping early-stage customer experience.
This role is not just about operation and content creating — it sits at the intersection of content, community, and conversion, turning attention into engagement and ultimately into purchase intent.
Job Description: Key Responsibilities
Own day-to-day operations of the brand website, including product listings, content, pricing, and inventory alignment
Ensure accurate and timely product information through close partnership with Product Development and internal teams
Lead PDP execution, driving content quality and ongoing conversion optimization
Drive SEO strategy to increase organic visibility and traffic
Own and optimize the Shopify platform, including backend management, integrations, and site performance
Oversee customer inquiries to ensure a responsive, brand-aligned experience
Manage membership and CRM operations, including user accounts and loyalty programs
Execute online-exclusive launches and digital campaigns
Analyze site performance and implement actions to improve conversion, sales, and user experience
Partner with Brand Experience Marketing on promotions and launches; collaborate cross-functionally to ensure seamless execution
Plan, create, and publish daily short-form content (TikTok, Reels)
Develop UGC-style content, product demos, and trend-based videos
Identify and execute viral content formats relevant to beauty audiences
Manage creator collaborations and UGC sourcing
Engage with comments, DMs, and community conversations (CX touchpoint)
Translate customer feedback into content ideas and product insights
Support in-person events, activations, and content capture
Collaborate with Growth team to align content with conversion strategy
Required Qualifications
- Proven experience in e-commerce operations or digital retail management
- Hands-on experience with Shopify, including site management, product setup, and app ecosystem
- Strong understanding of website CMS, product merchandising, and online retail workflows
- Knowledge of SEO best practices and performance optimization
- Experience managing PDP content and driving conversion optimization strategies
- Familiarity with CRM, membership systems, and customer service operations
- Strong organizational and communication skills
- Ability to work in a fast-paced, cross-functional environment
- 2–5 years experience in TikTok / social content creation (beauty preferred)
- Strong understanding of TikTok algorithm, trends, and content formats
- Ability to shoot, edit, and publish high-quality videos independently
- Deep understanding of Gen Z / beauty consumer behavior
Benefits
Premium Medical Insurance Coverage
401(k) Savings Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Additional Workplace Offerings (subject to change or eligibility.)
Annual Bonus Plan
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Fridays
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program and EZPass Support)
Vehicle Perks
Qualification(s)
- Education(s): Bachelor of Arts (B.A): Marketing, Bachelor of Science (B.S): Digital Communications and Media/Multimedia
- Work Experience: Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field
- Skill(s): Digital Media, eCommerce Marketing, Online Marketing, Social Ecommerce, Web Commerce
- Language(s): Korean
- Certification(s): Not Applicable
- The anticipated compensation range is
22.75 - 44.50 USD Hourly
Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.