About the role
Job Description Summary
The Marketing Manager is responsible for planning, developing, and executing integrated B2B and B2C marketing strategies for nail and beauty products to strengthen brand presence, drive customer engagement, and support sales performance. The ideal candidate will have solid hands-on experience managing multi-channel marketing operations—spanning SNS, performance marketing, and trade-facing initiatives—with a strong ability to identify trends and translate them into impactful, measurable results.
Job Description
SNS Channel Management
Plan, manage, and grow key social media channels including Instagram, YouTube, TikTok, and other relevant platforms, ensuring consistent brand tone and messaging across all channels.
Content Strategy & Production
Develop and maintain a content calendar aligned with marketing objectives. Oversee end-to-end content creation—from ideation and copywriting to publishing—ensuring quality and relevance.
Online B2C Marketing
Plan and execute comprehensive online B2C marketing campaigns, including promotional events, product launches, and seasonal initiatives, to drive customer acquisition and retention.
B2B & B2C Nail Product Marketing
Develop and implement integrated marketing plans for nail products targeting both B2B (trade/retail partners) and B2C (end consumers) segments, ensuring consistent brand messaging and maximizing market coverage across all channels.
Performance Marketing: Set up, manage, and optimize paid social campaigns, monitoring performance against KPIs and adjusting strategies to maximize ROI.
Data Analysis & Reporting
Define channel KPIs, track campaign performance using analytics tools (GA4, platform-native insights, etc.), and deliver regular performance reports with actionable recommendations to management.
Trend Monitoring
Stay current with digital marketing and social media trends, proactively identifying opportunities to incorporate emerging content formats and platform features.
Influencer & Agency Collaboration: Identify and manage partnerships with influencers, content creators, and external agencies to amplify brand reach and campaign impact.
Cross-functional Collaboration
Work closely with internal teams including product, sales, and design to align marketing initiatives with overall business goals and ensure cohesive external communications.
Benefits
Premium Medical Insurance Coverage
401(k) Savings Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Additional Workplace Offerings (subject to change or eligibility.)
Annual Bonus Plan
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Fridays
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program and EZPass Support)
Vehicle Perks
Qualification(s)
- Education(s): Bachelor of Arts (B.A): Business Administration/Management, Bachelor of Arts (B.A): Marketing
- Work Experience: Experience Range IV: 8 - 13 years of relevant experience or industry exposure in a related field
- Skill(s): Brand Planning, Communication, Content Creation, Digital Media, Marketing, Social Media
- Language(s): English, Korean
- Certification(s): Not Applicable
- The anticipated compensation range is
69,000.00 - 137,000.00 USD Annual
Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.