About the role
Believ: ABOUT US
At Believ, formerly known as Liberty Charge, we’re committed to sustainable transport being accessible to everyone. We’re a Charge Point Operator (CPO) on a mission to create the UK’s most reliable electric vehicle charging network that doesn’t cost the earth and leaves no one behind. Providing equitable access to electric vehicle charging, and achieving cleaner air for all, is at the heart of the Believ mission. We work closely with local authorities and businesses to deliver reliable, high quality charging networks at pace, at scale and at zero cost.
We offer all the advantages of being a scale-up business, but with the added security and long-term backing from well-known parents - Liberty Global (who also own our delivery partner, Virgin Media O2) and Zouk Capital (who manage the Government’s Charging Investment Infrastructure Fund).
You’ll be joining this exciting journey at the start of our scale-up phase, and working with us to hit the ambitious targets our shareholders have set. You’ll become part of a passionate and supportive team in a fast-paced, dynamic and result-driven environment.
About the role
We're looking for a Digital Marketing Manager to own and drive Believ's digital presence across B2B, B2C, and B2G audiences. This is a hands-on, high-impact role sitting at the heart of our marketing team. You'll be the person who connects our brand story to measurable outcomes, across every digital touchpoint.
You'll work closely with the wider marketing team to execute campaigns, optimise performance, and help position Believ as the most loved CPO. You’ll also line manage our Social Media Specialist and any future Digital roles as our team continues to grow.
Key Responsibilities
Performance & Campaigns
Plan, execute, and optimise paid and organic digital campaigns across Google, Meta, LinkedIn, and emerging channels
Own campaign reporting, turning data into clear insight and sharper briefs, not just dashboards
Manage digital ad spend efficiently, with a strong eye on CPL, CAC, and channel ROI
Content & SEO
Drive SEO strategy and execution from technical audits to content gap analysis to on-page optimisation
Collaborate with content and design to produce digital assets that actually convert, not just look good
Manage website content, including the creation of landing pages and the review of copy, images, and other multimedia elements
CRM & Email
Own the digital side of CRM building automated journeys, segmenting audiences, and improving lifecycle engagement
Work alongside our CRM platform to ensure digital campaigns and CRM are genuinely joined up
Web & Analytics
Take ownership of website performance including driving UX improvements, landing page testing, conversion rate optimisation
Set up and maintain clean tracking (GA4, GTM) and translate analytics into action
Be the team's go-to for data integrity and attribution
Collaboration & Stakeholders
Work across commercial, product, and ops teams to ensure digital activity supports business priorities
Brief and manage our agency partners and freelancers, keeping quality high and timelines tight
People & Leadership
Line manage and develop our Social Media Specialist, providing clear direction, regular 1:1s, and meaningful feedback that helps them grow
Set the social content strategy and be accountable for its quality, your Specialist executes, but you own the standard
Act as a collaborative, grounded manager who leads by example rather than hierarchy
About you
At Believ, we are building a culture that attracts and retains the best talent. We are a dedicated and high-performing team, accustomed to working at pace in an ever-evolving industry, and we are looking for people who are as passionate as us about cutting carbon emissions and providing cleaner air for all. The successful candidate will have the following attributes and skills:
Essential
5 years in digital marketing, with a proven track record across both B2B/B2G and B2C channels
Hands-on experience with paid media including Google Ads, Meta, LinkedIn, SEO, and email marketing
Strong analytical skills, comfortable in GA4 and able to challenge data that doesn't add up
Demonstrable ability to manage budgets and report on commercial impact, not vanity metrics
Previous line management experience, with the ability to set clear direction and develop direct reports
Excellent written communication, you understand how tone shifts between a B2B LinkedIn post and a consumer email
Experience working in a scale-up or fast-growth environment
Proactive, solutions-first, and not afraid to say when something isn't working
CRM platform experience (HubSpot, or similar)
Benefits
Competitive salary and bonus scheme
25 days’ annual leave, plus the usual 8 UK Bank Holidays and the option to purchase up to 5 additional days per year*
Access to wellbeing and mental health benefits such as the Calm app, personal medical insurance, critical illness cover, dental, optical & travel insurance, income protection and life assurance
Pension contribution matched up to 10%
Access to our car benefit scheme and cycle to work scheme
Access to our online learning platform to continue to develop and grow your career with us.
16 hours a year Volunteer Time Off to support causes that are important to you
Virgin Media / O2 discounts and offers
Access to VIP Arena Suites at the O2 Arena (London) and First Direct Arena (Leeds)
Enhanced parental leave policies
* This perk can only be availed for the following calendar year by employees who started before 1st December
Location
The business is currently based in our office in Southwark. The position is full time, hybrid with 3 days (Tuesday, Wednesday & Thursday) based in the office. Believ is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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