About the role
Compensation: $70,000 to $85,000
Job Summary
Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.
Key Responsibilities
Campaign Management
Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
Data Analysis
Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
Strategy Development
Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
Client Reporting
Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
Budget Management
Manage budgets and bid strategies to maximize ROI for clients.
Innovation
Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
Collaboration
Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.
Required Skills and Qualifications
- Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
- At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.
- Proficient in using The Trade Desk platform.
- Strong analytical skills and experience with statistical analysis and financial modeling.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
Preferred Qualifications
- Certification in the Trade Desk platform.
- Experience in an agency setting.
Benefits
- Competitive salary with 401K matching.
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.
- Opportunities for training during the initial 90-day period which requires more on-site presence.