About the role
APPLY ONLINE
If you’re interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered.
Essential Functions
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- Create awareness for the EFFY brand onboard.
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- Plan, prepare and host Effy jewelry parties, seminars, raffles, and events for cruise passengers.
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- Engage with and enhance guest shopping and overall cruise experience through personal service, surprise and delight.
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- Host entertaining and engaging in-store events.
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- Communicate the Effy jewelry message and onboard shopping opportunity to guests.
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- Execute event/collection scripts verbatim.
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- Responsible for in-store event set-up.
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- Prepare prizes and GWP for in-store events.
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- Enrolling guest models to model jewelry during every event.
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- Responsible for freestyle daily inserts, organization and maintenance.
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- Prepare marketing collateral (cabin drops, VIP invites, raffle tickets, etc.).
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- Uphold overall visual marketing standards and promotion execution.
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- Manage remote retail outlet signage (tides, retail islands, etc.).
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- Responsible for executing reverse gangway promotions.
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- Prepare and execute Effy retail marketing materials, strategy, and plan.
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- Deliver cabin drops and coordinate with housekeeping.
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- Ensuring onboard sales goals are reached.
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- Driving traffic to the onboard Effy jewelry store to maximize revenue.
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- Provide the ultimate in customer service before, during, and after the sale.
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- Acts as a sales leader; closing sales on the floor, follow‑up appointments, written communication to guests.
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- When not presenting, must be opening and closing sales.
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- Contribute a minimum of 10% of overall sales per cruise.
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- Responsible for executing the Effy appointment strategy.
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- Motivating and inspiring the Effy team to deliver an energetic and exceptional guest experience.
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- Coaching and ensuring the team understands the cruise journeys and FSD for the upcoming day.
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- Run through daily journeys with Effy team during kickoff meetings.
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- Ensure alignment with Boutique Manager before information is shared with the team.
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- Educating the team on promotional and marketing directives.
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- Development of future Effy Ambassador potentials onboard.
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- Enlisting support from the team to prepare and execute event strategies.
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- Ensuring the team is prepared for each event, understands their roles and where to stand.
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- Working with the Boutique Manager, Port & Shopping Guide, and Jewelry Associates to ensure revenue targets are achieved.
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- Creating and maintaining productive relationships with Gift Shop leadership and onboard departments.
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- Establishing and maintaining cross-promotions and interdepartmental relationships.
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- Support for Port & Shopping Guide in regions with HFGM Shopping Program onboard.
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- Joint planning and execution of strategies to drive traffic.
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- Joint responsibility to submit Cruise Journey.
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- Support during The Shopping Talk, D&G, and other seminars (welcome table, during and after events).
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- Assist with gangway duties when needed.
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- Partake in kick‑off meeting every morning and end‑of‑day meeting.
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- Executing and communicating cruise journeys with onboard team.
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- Send journeys weekly to Fleet Manager (2 weeks in advance).
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- Follow strategies and scripting provided for all events.
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- Ensure video/audio is set up 45 minutes prior to events.
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- Responsible for event handouts, raffle ticket distribution, and ensuring accuracy of event names/times.
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- Executing all company directives.
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- Ensuring all administrative duties are supported (collateral preparation & distribution).
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- Supporting onboard incentive program (tracking performance, educating team, distributing material).
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- Inform HQ of marketing supply needs.
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- Tracking of momentum program—Amulets of Adventure.
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- Ensure Effy TV programming is active and updated.
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- Case movement/changes done nightly with Boutique Manager.
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- Support with back‑of‑house duties (printing, cabin drops, target marketing).
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- Responsible for creating promotional schedule (rotation for Effy Ambassador & Jewelry Associates).
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Event Types to Support or Host (Effy Ambassador Hosts In‑Store Events; P&S Guide hosts High‑Impact Events):
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Port & Shopping Talk
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Sip and Sail Away
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Diamond & Gemstone Seminar
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Nahla Tanzanite Unveiling
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Ladies’ Night
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Final Call
Qualifications, Education and Attributes
Qualifications
- Ability to host high‑energy presentations and public speaking events.
- Strong sales experience, including closing skills.
- Ability to track metrics, prepare reports, and manage schedules.
- Experience in retail, luxury goods, or jewelry sales is implied.
- Ability to manage events, including technical setup (audio/video).
- Ability to follow scripts, brand guidelines, and corporate marketing directives.
Education
High School Diploma or General Education degree (GED) or one to three months related experience and/or training; or equivalent combination of education and experience.
Attributes
- High-energy, engaging personality suitable for hosting events.
- Strong leadership skills and ability to motivate teams.
- Excellent communication and interpersonal skills.
- Organization and attention to detail (accuracy in event times, collateral, journeys).
- Ability to multitask and work in a dynamic, fast-paced onboard environment.
- Strong customer service orientation.
- Ability to build and maintain positive relationships with multiple departments.
- Flexibility to assist in diverse tasks (events, sales, back-of-house, gangway).
Physical Requirements
NCL America
The U.S. Coast Guard (USCG) requires all crew members employed with NCL America aboard the Pride of America to hold a Merchant Mariner Credential (MMC). In order to qualify for a MMC, applicants must demonstrate specific physical abilities necessary to perform shipboard duties per USCG guidelines (COMPDTPUB 16700.4 NVIC 04-8).
Shall have a Body Mass Index (BMI) of 40.0 or less. Blood Pressure as per USCG a maximum 160/100.
NCLH International Flag
In addition to the above, NCLH requires the following for all crew members for all international flagged ships:
Shall have a Body Mass Index (BMI) of 35.0 or less. Blood Pressure as per USCG a maximum 140/90.
The verifying medical practitioner doubts the applicant’s ability to successfully perform any of the following functions, a suitable practical demonstration is required for those functions. The verifying medical practitioner, in consultation with any other qualified practitioners he/she deems appropriate, determines whether a practical demonstration is necessary, and whether the applicant is physically competent or not physically competent.
General Movement
:
- Is able to maintain a sense of balance without disturbance while walking and standing.
- Is able to climb up and down vertical ladders and stairways.
- Is able to step over a door sill or coming up to 24 inches in height.
- Is able to move through a restricted opening of 24 inches by 24 inches.
- Is able to open and close watertight doors that weigh up to 55 pounds. Must be able to move hands/arms in vertical and horizontal directions, rotate wrists and reach above shoulder height to turn handles.
- Is able to repeatedly lift at least a 55 pound load off the ground, and to carry, push or pull the same load over a long distance (minimum of 150 feet) and up/down multiple staircases over a four hour period.
- Is able to pull an un-charged 1.5 inch diameter, 50’ fire hose with nozzle to full extension, and to lift a charged 1.5 inch diameter fire hose to firefighting position.
- Is physically able to put on a Personal Flotation Devise (PFD) without assistance from another individual.
- Is capable of normal conversation in English.
- Is able to intermittently stand on feet for up to four hours with minimal rest periods.
- Must have no physical limitations that would hinder or prevent the performance of duties.
- Must have no limitation of motion.
Senses
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- Is able to react to visual alarms and instructions.
- Is able to react t