About the role
The Digital Producer leads the transition from broadcast-focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air Writes stories for the web and other digital platforms Shoots and edits content for digital Produces reports for all platforms Reviews copy and corrects
errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
Executes
winning strategy for station content
Expert understanding of Facebook, Twitter, and other social media platforms
Use our social media and website to build and reinforce brand recognition and drive viewers to television
Determines a story's emphasis, length, and format, and organizes material accordingly
Researches and analyzes
background information related to news stories to provide complete and accurate information
Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
Pitches on-brand local and trending stories during meetings
Checks reference materials, internal files, internal resources, public records, official social media accounts, and other reliable sources to obtain relevant facts
Ensures that all content meets company standards for journalistic integrity and production quality
Builds and calendars digital campaigns to promote local shows and specials
Performs other duties as assigned
Finds new ways to use social media and our website
to engage with viewers
Requirements & Skills
:
Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
Proficiency in Associated Press style, and Adobe products: Photoshop, Express, Premiere
Working knowledge of ENPS and the ability to identify content opportunities that can be adapted across broadcast, digital and social platforms
CSS, Flash and other relevant technology skills are a plus
Maintain positive work environment through active team participation and cooperation with co-workers in all departments
Respond positively to feedback