Senior Integrated Campaign Manager, Higher Education

Company Overview

At Panopto, we are the most customer-centric learning technology company in the world. As the leader in visual and audio-based learning, we empower organizations to share knowledge effortlessly in a capture and post-capture world. We don’t just build software; we obsess over our users’ goals to deliver solutions that truly matter. Our mission is simple: to attract the brightest talent, people like you, to Elevate the Craft and do the most impactful work of your career.

To enhance our team we are seeking an experienced Senior Integrated Campaign Manager, Higher Education to own our demand generation strategy and campaign execution for one of our key markets.
Position Summary
As the Senior Integrated Campaign Manager, Higher Education, you'll serve as the strategic marketing lead for one of our core growth verticals. If you excel at turning market insight into full-funnel campaign strategy, aligning cross-functional teams, and building programs that directly increase pipeline velocity, this role is built for you.
How You’ll Contribute
In this role, you will have the opportunity to:
Own Vertical Campaign Strategy: You will build multi-quarter, integrated campaign strategies that support new-logo acquisition, customer expansion, and competitive displacement across Higher Education institutions.
Architect Full-Funnel Campaigns: You will design, launch, and measure integrated programs spanning email, webinars, paid media, digital campaigns, field events, and outbound SDR sequences.
Lead Cross-Functional Alignment: You will partner with Product Marketing, Sales Leadership, RevOps, and agency partners to align messaging, lead handoff SLAs, and target account penetration strategies.
Author Strategic Copy and Briefs: You will set the standard for campaign copy, messaging frameworks, and creative briefs for email programs, landing pages, and promotion assets.
Own the Scorecard: You will govern the Higher Education campaign scorecard, tracking sourced and influenced pipeline, conversion rates, and acquisition efficiency, and present findings to executive leadership.
Set Team Standards: You will build the brief templates and messaging standards the campaign team plans and executes against, and partner with regional campaign managers to adapt Higher Education strategy for buying norms outside the U.S.
Track the Market: You will monitor shifts in the Higher Education competitive field and buying patterns continuously, adjusting campaign timing and messaging as they change rather than waiting for the next quarterly plan.
Scale AI Innovation: You will build and share repeatable AI workflows across the team to accelerate audience research, campaign drafting, and funnel performance analysis.
What Success Looks Like
Within 3 Months: You will have mapped the Higher Education buyer's evaluation path by role, launched your first integrated campaign, and established a baseline vertical pipeline scorecard for leadership. .
Within 6 Months: You will have optimized multi-channel campaign performance, improved MQL-to-SQO conversion velocity, and deployed standardized AI workflows across the marketing team.
Within 1 Year: You will have established a high-performing Higher Education demand engine that consistently meets annual pipeline, win-rate, and ROI benchmarks.
Your Legacy:  You will have built the vertical campaign framework and data model the team uses as the blueprint for GTM execution across all markets.
Values in Action
Customer First, Always: You proactively surface friction points in the customer experience before they are escalated — and propose solutions, not just reports.
Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people.
Elevate the Craft: You hold the bar high on your own work and invest in developing those around you. You treat every project as an opportunity to learn something new.
Act with Ownership: You define success by outcomes, not activity. You flag problems early and bring a proposed path forward, not just the problem.
Clarity Over Complexity: You default to the simpler solution. Your written communication — internal or external — is direct, specific, and free of filler.
How We Thrive
You’ll join Panopto’s Demand Generation team, a group of results-driven marketers focused on creating measurable impact through smart, creative, and data-informed programs.
The team partners closely with Product Marketing, Sales, and Marketing Operations to design campaigns that connect Panopto’s unique value with the needs of our audiences in the corporate and higher education markets.
We value curiosity, accountability, and collaboration — and we believe in challenging ideas, not people. You’ll have the autonomy to own your campaigns from strategy to reporting, while being supported by a team that shares ideas freely and celebrates collective success.
The Foundation for Success
Experience: 8+ years of demand generation or integrated marketing experience in B2B SaaS, with direct ownership of a vertical market or enterprise segment.
Strategic Campaign Design: A proven history of building and executing complex, multi-touch campaigns that deliver measurable pipeline growth and revenue impact.
MarTech Mastery: Advanced proficiency with marketing automation tools (HubSpot) and CRMs (Salesforce), including multi-touch attribution and workflow automation.
Cross-Functional Leadership: Demonstrated ability to lead cross-functional working groups, influence stakeholders, and direct agency partners without direct authority.
Analytical Capability: Expertise in analyzing multi-touch funnel data, diagnosing conversion friction, and presenting strategic recommendations to executive teams.
Modern Marketing Toolkit: Hands-on experience using generative AI tools to streamline campaign workflows, research personas, and analyze performance data.
What Sets You Apart
Experience marketing to Higher Education institutions or committee-driven, procurement-heavy buying markets.
Experience running competitive displacement programs against entrenched incumbents.
Familiarity with Higher Education LMS ecosystems (Canvas, Blackboard, Moodle) and institutional video workflows.
Join Us
Join Panopto and play a key role in driving growth for an enterprise video platform used by millions. If you love building integrated campaign strategies, turning complex Higher Education buying cycles into pipeline, and using AI workflows to scale demand generation programs, you will feel right at home here.

Beyond the Requirements: At this point, we hope you're feeling excited about the job description you’re reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here.
Recruiting Tips: From crafting an impressive resume to presenting your best self during our interviews, we're dedicated to ensuring you feel well-prepared and self-assured as you embark on opportunities at Panopto. Discover some valuableRecruiting Tipsfrom our team.
The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently:
Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer

Our people and culture

Panopto’s mission is to be the leader in visual and audio-based learning in a capture and post-capture world. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a fair, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinc