About the role
User Acquisition Specialist
Remote | B2B / Contractor
About Us
Peaksel is a Serbia-based company focused on the development and publishing of video games and mobile applications.
Founded in 2012, we currently have a team of 50+ people. We have developed and published
300+ games and apps with 500M+ downloads
, which a part of our portfolio. Even though we started as a mobile-only company, throughout the years we have expanded on other platforms as well, such as PC and other consoles.
For more information about us and our portfolio, visit our website: peaksel.com
About the Role
The User Acquisition Specialist will be responsible for planning, managing, analyzing, and continuously optimizing UA campaigns for our mobile games.
Key Responsibilities
Planning, launching, and continuously optimizing UA campaigns for mobile games
Managing campaigns across platforms such as
Google Ads, Facebook, TikTok, Unity, Mintegral, Apple Search Ads
, and others
Monitoring and analyzing key UA metrics, including
CPI, CPA, ROAS, LTV, retention, and conversion rate
Testing different creatives, audiences, geographic markets, bidding strategies, and campaign structures
Analyzing campaign performance and making data-driven decisions
Identifying opportunities to scale successful campaigns
Optimizing budgets and effectively managing advertising spend
Collaborating with Game Design, Product, and Art teams on the development and testing of UA creatives
Monitoring the market, competition, and current trends in the mobile gaming industry
Preparing regular campaign performance reports and analyses
Communicating and collaborating with external partners and Media Partners
Requirements
Minimum
3 years of experience in User Acquisition
, preferably within the mobile gaming industry
Hands-on experience in independently managing and optimizing paid acquisition campaigns
Strong understanding of UA and performance marketing metrics
Experience working with relevant advertising platforms
Strong analytical and commercial skills, with the ability to make data-driven decisions
Knowledge of MMP platforms , preferably AppsFlyer , and Firebase
Understanding of the relationship between acquisition, retention, monetization, and LTV
Experience with campaign testing and optimization
Advanced level of English
Nice to Have
- Experience with UA campaigns in the mobile gaming industry
- Experience in scaling campaigns and managing larger budgets
- Experience with A/B testing of creatives and audiences
- Experience with attribution and analytics tools such as GA4 and Looker
- Familiarity with the Apple App Store and Google Play ecosystems
- Experience in collaborating with Creative and Art teams on UA creative development
What We Offer
B2B engagement
- This is a contractor position. Candidates must be able to invoice us through their own registered business or self-employed status in their country of residence.
- Compensation based on experience and seniority
- A goal-oriented yet friendly, start-up-like atmosphere
- A company culture that values clear and respectful communication without unnecessary formalities
- An open and honest feedback culture with a clear focus on professional development and continuous growth
- Access to a wide range of educational resources, professional training programs, and IT courses
- Candidates must be available to work at least 4 hours within our working hours (08:00–16:00 CET/CEST) each day.