Sr. Director, Communications, Popeyes US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Popeyes is

seeking

an experienced, strategic communications leader to

be the senior communications advisor to the Popeyes U.S. and Canada President and be an integral member of the Popeyes leadership team.

This role leads communications strategy across internal, franchisee, executive ,

and external

(guest)

audiences, ensuring every communication reinforces our business priorities, strengthens trust, and

contributes to traffic and sales growth.

This senior role reports

to the Chief Corporate Officer

for

RBI but

is also accountable to the brand president.

This executive will

• translate business strategy into compelling narratives, guide leaders through high-profile
• and crisis
• moments, and ensure communications
• ensure
• alignment across
• ~ 4,000 restaurants, franchisees, and corporate team members throughout the U.S. and Canada.

Core Responsibilities

Executive Leadership & Strategic Counsel

• Serve as the primary communications advisor to the Popeyes President and Executive Leadership Team, helping shape messaging, business
• priorities
• and strategic communications plans.
• Develop executive communications for high-profile moments, including
• franchisee and leadership meetings , earnings support, annual Convention, Town Halls, media interviews, speaking
• engagements,
• and organizational announcements.
• Partner closely with Investor Relations and senior leadership to align
• earnings
• messaging and executive scripts with broader business strategy and brand positioning.
• Provide communications counsel during sensitive business decisions, organizational
• changes,
• and complex stakeholder situations.

Enterprise Communications Strategy

• Develop and execute an integrated communications strategy across internal, franchisee,
• restaurant
• and external audiences.
• Translate complex business initiatives into clear, compelling communications that drive understanding,
• engagement
• and execution.
• Ensure consistent messaging across all communication channels while strengthening the Popeyes brand narrative.
• Simplify complex information into clear, actionable messaging for diverse audiences.

Franchisee & Restaurant Communications

Lead the communications strategy for Popeyes franchisees and restaurant leaders across approximately 4,000 restaurants throughout the U.S. and Canada.

Oversee key franchisee communication channels including annual Convention,

Franchise

• Board meetings, Roadshows, webcasts, newsletters, system
• updates ,
• and operational communications.

Partner with Operations, Marketing, Technology, Supply Chain

, Finance,

and other cross-functional teams to support successful business initiatives and drive franchisee engagement.

Internal Communications & Employee Engagement

• Lead internal communications strategy to connect employees to business priorities, strengthen organizational
• culture,
• and reinforce the Popeyes vision.
• Develop executive communications, organizational announcements and employee engagement initiatives that build alignment across Restaurant Support Centers and field teams.

Identify

new communication channels and technologies that improve employee engagement and effectiveness.

Public Relations & Brand Reputation

• Lead corporate communications and public relations strategy in partnership with Marketing and external agency partners.
• Drive proactive storytelling, executive thought leadership, corporate
• announcements,
• and reputation-building initiatives.
• Support major product launches, business
• announcements,
• and strategic initiatives through integrated communications planning.

Crisis & Issues Management

• Lead communications planning and response
• for
• crisis situations and sensitive business issues.

Partner with Legal, Operations, Human

• Resources,
• and executive leadership to
• provide
• timely
• communications guidance that protects the Popeyes brand and minimizes business risk.
• Maintain crisis communication plans, messaging
• frameworks,
• and response processes.

Team Leadership & Operational Excellence

• Lead, coach, and develop a high-performing communications team across franchisee communications, internal communications, and public relations.
• Manage external agency partners,
• budgets,
• and communications vendors to maximize effectiveness and return on investment.
• Establish communications KPIs, measure channel
• performance,
• and continuously improve communications based on audience insights and business outcomes.

Champion innovation by

• leveraging
• AI and emerging technologies to improve content development, reporting, team
• efficiency,
• and communications effectiveness.

Education And Qualifications

• Bachelor's degree in communications, public relations, journalism, or
• related
• field .
• 1 5 + years of progressive communications experience, preferably within the restaurant, retail,
• hospitality
• or consumer industries.
• Experience supporting senior executives and developing executive communications for high-visibility business moments.
• Strong understanding of franchise business models and multi-unit operations preferred.
• Exceptional writing,
• editing
• and storytelling skills with the ability to tailor messaging for diverse audiences.
• Demonstrated ability to influence senior leaders and provide strategic communications counsel.
• Experience leading public relations, crisis
• communications,
• and reputation management initiatives.
• Proven success leading cross-functional projects in complex, fast-paced organizations.

Strong

• people
• leadership experience with
• a track record
• of developing high-performing teams.
• Experience using data and audience insights to evaluate communications effectiveness and inform strategy.

Passion for innovation and

• leveraging
• emerging technologies, including AI, to improve communications and team effectiveness.
• The successful candidate will be able to
• demonstrate

the RBI cultural beliefs:

• Dream Big – life is too short for small dreams
• Ownership – you value things more when you own them
• Meritocracy – your growth is based entirely on what you do and how you do it
• Diversity – a wide range of voices and perspectives makes us stronger
• Creativity & Innovation – Find ways to do things differently to make them better
• Authenticity – Be a hardworking, good person

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, g