About the role
Overview
PURPOSE STATEMENT:
To help achieve the desired utilization of the facility’s continuum of care through the effective application of marketing principles and methods.
Responsibilities
ESSENTIAL FUNCTIONS:
- Work closely with the Business Development Director to operationalize goals into clear marketing strategies.
- Disseminate information to referral sources on facility services and programs.
- Facilitate educational presentations related to mental health, mental illness, chemical dependency issues to schools, referral sources and community and governmental agencies.
- Collect and analyze data on other inpatient and outpatient facilities/programs and the types of services offered.
- Coordinate monthly/quarterly marketing and referral reports and analyses.
- Provide administrative oversight of marketing activities.
- May participate in health fairs and facilitate special service-related events.
- First line contact for referral sources to notify them of their referral’s admission status.
- May be responsible for organizing alumni activities.
- Develop and implement community relations activities for a specific target audience.
OTHER FUNCTIONS:
Perform other functions and tasks as assigned.
Qualifications
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
- High school diploma or equivalent required. Associate’s or bachelor’s degree in Marketing or related health or social services preferred.
- One or more years’ experience in sales or marketing preferred.
- Previous sales and/or marketing experience preferred.
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LICENSES/DESIGNATIONS/CERTIFICATIONS:
- License Required: RN, LPN, Clinical License
- Must have and maintain a valid driver’s license, automobile insurance coverage and have access to an automobile, where facility requires.
- We are committed to providing equal employment opportunities to all applicants for employment regardless of an individual’s characteristics protected by applicable state, federal and local laws.