About the role

Description

Iconic American Brands | Strong Traffic | Growth Opportunity

At
Swickard Automotive Group , we’re a hospitality company that happens to sell cars. We believe the guest experience matters just as much as the vehicle itself.
At
Chevrolet Buick GMC Cadillac of Anchorage , we represent some of the most recognized and trusted brands in the country.
Chevrolet — built for everyday drivers and hardworking families.
GMC — professional grade strength.
Cadillac — bold luxury and performance.
Buick — refined comfort and value.

In Alaska, these brands matter. Trucks matter. Reliability matters. Reputation matters. We’re looking for a Brand Consultant who can represent that standard with professionalism and energy.

POSITION OVERVIEW

The

Brand Specialist is responsible for guiding guests through the vehicle purchase process with clarity, confidence, and hospitality.

This is not a pressure-based sales role. It’s a consultative, relationship-driven position where preparation, follow-up, and integrity win long term. You’ll work with a strong leadership team, structured processes, and steady traffic in a market that values trust.

KEY RESPONSIBILITIES

Greet and assist guests in selecting vehicles that fit their needs and lifestyle
Present features, benefits, and financing options clearly and professionally
Maintain strong CRM discipline and consistent follow-up
Meet and exceed monthly sales and gross objectives
Deliver a seamless handoff to F&I and service teams
Maintain deep knowledge of Chevrolet, Buick, GMC, and Cadillac product lines

PERFORMANCE EXPECTATIONS

Consistent monthly unit production

90%+ CRM follow-up compliance

Strong CSI and guest satisfaction scores

Professional appearance and on-time performance

WHAT IT TAKES

Prior automotive sales experience preferred but not required
Hospitality, retail, or customer-facing experience highly valued
Valid driver’s license with clean record

Competitive but coachable

Strong communicator and listener

Organized and disciplined with follow-up

Comfortable working weekends

Motivated by performance-based compensation

COMPENSATION & BENEFITS

Competitive base + commission structure

Performance bonuses

Medical, dental, and vision insurance

401(k) with company match

Paid time off and holidays
Ongoing training and career development
Advancement opportunities within a 40+ rooftop organization

WHY THIS IS A STRONG MOVE

This is Anchorage. Truck country. Loyal customers. High brand recognition. If you want:

Brand Consultant