About the role
Compensation: 60,000-75,000
5 years agency work experience in strategy & creative strategy
Position Summary
The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment.
Essential Position Responsibilities
Creative Strategy & Concept Development
With oversight from the Director of Creative Strategy
- Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.
- Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.
- Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.
- Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.
- Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.
- Present strategic concepts and storytelling recommendations to internal teams and clients.
Campaign & Content Development
With oversight from the Director of Creative Strategy
- Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.
- Provide creative direction and storytelling strategy for campaign messaging and content.
- Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment.
- Provide guidance on content calendars and creative storytelling approaches for high quality content.
- Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.
Insights & Innovation
- Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.
- Conduct competitive research to identify whitespace opportunities for brands.
- Translate data and insights into actionable strategies that drive engagement and brand growth.
- Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams.
Project Management
- Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time.
- Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client.
- Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline.
Internal Team Management
- Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution.
- Create and share the agenda and take notes for internal team meetings led by Creative Strategy department
- Communicate project needs, upcoming projects, and new priorities based on current clients and workload
- Review project needs and delegation
Performance & Optimization
- Analyze campaign performance data and consumer engagement metrics to refine creative strategies.
- Work with Strategy Teams to optimize content for different platforms.
- Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant.
Visibility on Estimates & Contracts
- Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability.
- Assist Director of Creative Strategy with finalizing and executing client contracts.
- Other job duties as assigned