About the role
Upway is looking for a UGC Content Creator to produce high-performing, authentic content that drives people to sell their e-Bike to Upway.
This is a hands-on, in-person role focused on creating content that feels real, relatable, and conversion-driven.
You will create content that answers one core question: “Why should I sell my e-Bike to Upway?”
Content Creation
- Create short-form, high-performing UGC content (TikTok, Instagram Reels, paid ads)
- Focus on content that drives supply: getting people to sell their e-Bike
- Produce a consistent volume of content weekly
- Turn real customer scenarios into simple, compelling videos
On-Site Content Production
- Film regularly at our UpCenters:
- New York (134 Morgan Ave, Brooklyn)
- Los Angeles (2400 Marine Ave, Redondo Beach)
Concepting
- Come up with new hooks, formats, and angles
- Test different messaging (price, ease, speed, trust)
- Quickly iterate based on performance
Location (Non-negotiable)
- Must live in New York or Los Angeles
- Must be able to come on-site to our UpCenters:
- 134 Morgan Ave, Brooklyn
- 2400 Marine Ave, Redondo Beach
UGC Native
- At least over 3 years of experience in UGC creation in B2C environment
- Deep understanding of TikTok / Reels content
- Knows what makes people stop scrolling
- Able to create content that feels native, not like ads
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