Marketing & Communications Director

Purpose of the Job

• The Marketing & Communications Director leads the strategy, systems, and execution of all communication and marketing efforts at Victory Church. This role
• is responsible for
• driving growth, ensuring clear and compelling messaging, and building scalable systems that support all campuses and ministries.
• This is not a task-based role. This role
• owns
• outcomes.

Experience and Knowledge Required

• 5+ years of experience in marketing, communications, or related field (church or non-profit preferred)
• Proven ability to lead campaigns that drive measurable results
• Strong understanding of digital marketing (social, email, web, paid ads)
• Experience building systems and improving workflows
• Strong storytelling instincts and ability to connect messaging to action
• Proficient in relevant tools (Adobe Creative Suite, Canva, CMS platforms, email systems, etc.)
• Bachelor’s degree in marketing, communications, or related field (preferred, not
• required )

Essential Functions and Responsibilities

Strategy &

Growth

• Develop and execute a comprehensive marketing and communications strategy aligned with Victory’s mission
• Own and drive measurable growth in attendance, engagement, and participation
• Establish and track KPIs (attendance trends, first-time guests, engagement metrics, campaign performance)
• Oversee digital marketing efforts including paid ads, landing pages, and audience targeting

Campaign Leadership

• Lead planning and execution of all major campaigns (sermon series, events, seasonal initiatives)
• Ensure campaigns are fully defined upfront (messaging, deliverables, timelines, distribution)
• Partner with Executive Team and ministry leaders to align priorities and direction

Systems & Process

• Build and enforce communication request systems across all ministries
• Ensure all requests are complete, clear, and submitted on time
• Mitigate last-minute, incomplete, and reactive communication workflows

Creative & Brand Direction

• Provide strategic direction for all creative output in collaboration with the Creative Team
• Ensure brand consistency across all platforms, environments, and campuses
• Drive a high standard of storytelling, design, and communication quality
• Oversee signage, environmental branding, and weekend communication touchpoints

Content & Storytelling

• Lead the development of content that communicates life change and ministry impact
• Build systems for capturing stories across all campuses (staff + volunteer pipelines)
• Oversee social media, email, website, and livestream communication strategy

Multi-Campus

Alignment

• Ensure communication strategies and campaigns are effective and consistent across all locations
• Provide tools, templates, and training to support campus teams
• Maintain centralized clarity while enabling local execution

Key Outcomes (What Success Looks Like)

• Increased first-time guest attendance and overall engagement
• Clear, consistent communication across all campuses and platforms
• Well-executed campaigns that drive participation in events and initiatives
• Strong digital presence that leads to real-world action (not just views)

Efficient systems that

• eliminate
• last-minute requests and communication gaps
• High-quality storytelling that reflects life change and ministry impact

Attributes

• Strong ownership mindset—takes responsibility for outcomes, not just tasks
• High standard of excellence and attention to detail
• Able to lead through clarity, not control
• Comfortable enforcing systems and saying no when needed
• Collaborative and able to work across multiple teams and campuses
• Aligned with Victory Church’s mission, values, and culture

Physical Demands

Sitting, standing, walking

Driving between campuses

Computer-based work

Supervisory Responsibilities

(if applicable) :

May oversee

internal team members, contractors, or volunteers as needed