About the role
Overview
Remote |Up to 25% Travel
Help Shape How Wrench Invests $15–$20 Million in Media Across 20+ Markets
Wrench Group is looking for a Director, Media Strategy to help shape how we invest in local awareness media across our growing portfolio of home-services brands.
This is a role for someone who loves the intersection of
media strategy, data, business performance, and local-market dynamics
. You'll help determine where we invest, how much we invest, which channels make the most sense, and how those decisions should change based on what is happening in each market.
With
$15–$20 million in annual media investment across 20+ markets
, you'll have the opportunity to build a more consistent, data-informed approach to media planning while still recognizing that every local market is different
Please note: We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas needed now or in the future.
What’s In It For Me?
Market Value Compensation with robust bonus potential
Unlimited PTO Plan
Health, Vision and Dental plans for you and your family to choose from
401K Retirement Plan: company will match 30% up to the first 6% of yourcontributed amount
Life Insurance, Short-Term and Long-Term Disability
- Special Program Options: FSA, EAP, Legal Services, and Identity Theft
- Working in a dynamic, collaborative, and fun environment
- Coached and supported career growth through Wrench University
Responsibilities
What Will I Do?
Shape Our Media Strategy
You'll lead media strategy and planning across our local markets and own the portfolio-wide approach to awareness media across traditional and digital channels.
You'll establish planning principles and investment guardrails while recommending the right
channel mix, investment levels, reach, frequency, flighting, and timing
by market and service line.
Most importantly, you'll bring a point of view. You'll use data and business priorities to challenge assumptions, evaluate tradeoffs, and make clear recommendations about where Wrench should—and shouldn't—invest.
Understand What's Happening in the Market
Great media strategy starts with understanding the market.
You'll evaluate
audience behavior, competition, seasonality, media consumption, cost dynamics, operational capacity, and business needs
to determine what makes sense for each market.
Turn Business Goals Into Media Plans
You'll translate business priorities into actionable media strategies, forecasts, briefs, and measurable planning requirements.\
You'll connect awareness investment to the things that matter to our business—
demand, leads, capacity, and revenue
—and help us continually improve how we measure media effectiveness.
You'll also present recommendations, tradeoffs, and performance implications to senior marketing and business leaders—so the ability to turn complex information into a clear recommendation is important.
Qualifications
Do I Have What it akes?
We're looking for someone who combines strong media expertise with
business judgment, analytical thinking, and the confidence to make a recommendation
.
Ideally, you'll bring
7+ years of progressive experience in media strategy, media planning, integrated marketing, or a related discipline, including experience with complex, multi-market or multi-brand portfolios.
Strong experience balancing
traditional and digital awareness channels
based on market conditions and business objectives.
Experience managing or influencing significant media investment and making allocation recommendations.
Strong analytical, forecasting, and financial-planning capabilities.
A track record of connecting media strategy to measurable
awareness, demand, lead, or revenue outcomes
.
Experience developing planning baselines, forecasts, performance expectations, and investment guardrails.
Strong executive communication skills and the ability to explain the
“why” behind a recommendation
.
A bachelor's degree or equivalent practical experience is preferred but not required.
Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
The company encourages all
qualified candidates who are eligible to work in the United States to apply, but it does not sponsor applicants or employees who require a visa to work legally.
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