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ACAC - ATLANTIC COAST ATHLETIC CLUBS

Personal Trainer Director (Full-time)

$36,000 a year

  • Richmond, VA
  • Personal Training

Found by HiredNow AI on Oct 9, 2026. Subscribers saw it first.

About the role

Description
FLSA Classification: Exempt
Reports to:
General Manager & VP of Fitness
Job Description
Summary/objective
The Personal Training Director is responsible for leading all club personal training efforts, coaching and supervising Trainers to meet or exceed company standards and revenue goals through leading by example.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Client Acquisition & Retention - 40%
Develop strong relationships with membership / sales and marketing teams
Collaborate with membership / sales to disseminate new client leads to appropriate trainers in a timely manner
Follow up with clients who possess unused training sessions prior to expiry
Track and report on team’s closure rates on new client leads
Support and handle member opportunities & issues quickly, professionally, and in accordance with company policies
Staff Development - 40%
Create and implement a process for the ongoing recruitment of a personal training team
Develop a robust on-boarding and mentoring program for new trainers
Establish and implement sales training for the personal training team
Conduct bi-monthly “Trainer Development Meetings” in person
Monitor trainer’s productivity, provide constructive feedback and coaching in real-time or through one/one meetings
Conduct periodic and annual performance evaluations of all personal trainers
Keep team and members informed of events and activities and encourage participation
Provide strong leadership to the team by communicating effectively and leading by example for all team members to see
Create and foster a team culture, centered on achieving goals with high level of customer service
Training & Administration - 20%
Maintain ongoing physical presence on the fitness floor
Program and facilitate personal training for a primary roster not to exceed 12 hours per week
Establish revenue goals with GM and VP of Fitness
Meet or exceed departmental revenue goals
Monitor revenue production by team and trainer on a daily basis
Operate within budget guidelines for purchasing supplies, operational costs, pricing outside vendors and contractors
Work alongside the Club General Manager and other Department Heads to ensure cohesiveness in the club
Act as a leader and resource to not only the PT team but to all acac teams within the facility. This may also require assigned Manager on Duty (MOD) shifts within your administrative time.
Process bi-monthly payroll and supply appropriate reports to required teams
Requirements
Required competencies, education, and experience
Bachelor’s Degree preferred in Exercise Science or Kinesiology; High School Diploma required
Three years of personal training experience
Must possess and maintain a current NOCA-NCCA accredited organization certification
Must possess and maintain a current CPR certification
Demonstrate initiative to remain current on fitness industry skills and topics
In-depth knowledge of fitness programming design and implementation
Prior experience leading and managing in a fitness and sales environment
Superior customer service skills
Strong leadership, interpersonal and communication skills
Demonstrate a friendly, enthusiastic and positive attitude
Utilize social media to promote personal training services
Ability to communicate effectively verbally and in writing
Excellent computer skills
Passion for fitness
Physical demands
Must be able to stand, move, walk, and bend for the duration of a shift
Must have full range of motion in order to properly demonstrate exercises or use of machines
Must have the ability and willingness to work varied shifts including days, evenings, weekends, and holidays
Company Expectations
Read, sign, and abide by the policies included in the Team Member Handbook
Park in team member designated areas
Club cleanliness is an all-team responsibility; assist whenever necessary in any area of the club to keep club neat and clean
Attend mandatory Personal Training meetings
Assist with Service Days, as assigned by Supervisor
Assist with club programs, special events, or activities, as assigned by Supervisor
Promptly respond to work-related correspondence
Exhibit a positive attitude at all times
Deliver outstanding service to members and guests, following
acac’s
Five*Star principles

Full-Time Benefits include
Paid Time Off
Complementary Gym Membership for the entire family
Medical, Dental & Vision plans
Voluntary Life Insurance & Short-Term Disability coverage’s
Supplemental Accident &Critical Illness plans
Employee Discount on Personal Training, Swim lessons, Cafe & Logo Shop Purchases, and more!
Compensation:
The annual salary for this position is $36,000, covering 30 hours of administrative responsibilities and a portion of client personal training. Additional compensation is earned through personal training commissions as well as a monthly performance -based bonus.

Affirmative Action/EEO statement acac is an equal opportunity employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, age, national origin, ancestry, citizenship, disability, or veteran status.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.

Apply at ACAC - ATLANTIC COAST ATHLETIC CLUBS