Director, Paid Media, Hybrid

The Director, Paid Media will lead the strategy, orchestration and performance of Belk’s $60–80M annual paid media investment, driving profitable growth across stores and eCommerce. This role will connect media investment to Belk’s business priorities and retail rhythms, ensuring dollars are dynamically deployed against the customers, channels and moments with the greatest opportunity.
The Director will bring deep expertise in media investment, customer data and measurement while leading the continued transformation of Belk’s paid media capabilities. This leader will orchestrate across Paid and Owned channels, agencies, platforms and internal teams to maximize sales, incremental return and long-term customer value.
Job Functions:
Media Investment & Business Performance

• Own strategy and stewardship of $60–80M in annual media investment,

establishing

allocation across channels,

customers

and business priorities to drive store and eCommerce sales, ROAS and incremental ROAS.

• Lead annual, seasonal and in-quarter forecasting, budget management and pacing, dynamically shifting investment based on performance, business trends, retail

priorities

and incremental opportunity.

• Partner with Finance and Analytics to connect media investment to business outcomes through MMM, LTC, incrementality and attribution, translating measurement into clear investment decisions.

Retail & Cross-Channel Orchestration

• Develop integrated media strategies aligned to the retail calendar and business cycle, including key events, promotions, category priorities, store

needs

and eCommerce growth opportunities.

• Orchestrate investment across Search, Shopping, Social, Affiliate, Programmatic and emerging channels, understanding the distinct role each plays across awareness, consideration,

traffic

and conversion.

• Balance short-term business needs with longer-term growth, ensuring media can flex quickly to support changing sales trends, inventory

opportunities

and enterprise priorities.

Customer, Data & Personalization

• Lead the use of first-party customer data, third-party data and platform signals to advance audience strategy, personalization,

acquisition

and customer growth.

• Develop strategies that differentiate investment, messaging,

products

and experiences based on customer cohorts, lifecycle,

behavior

and business

opportunity .

• Build a deep partnership with Owned Media to orchestrate Paid and Owned customer experiences,

optimizing

contact strategy, audience

activation

and the role of each channel across the customer journey.

Transformation & Capability Expansion

• Lead the continued transformation of Belk’s paid media capabilities,

identifying

opportunities to modernize channels, technology, measurement, operating

models

and ways of working.

•

Establish

• a rigorous test-and-learn agenda that
• identifies
• new sources of incremental growth and creates clear pathways from pilot to scaled investment.

• Build business cases for new channels, capabilities and investments while ensuring the organization evolves with changing customer behaviors,

platforms

and media economics.

Agency, Team & Cross-Functional Leadership

• Lead media agencies and strategic platform partners with clear accountability for investment strategy, forecasting, optimization,

innovation

and measurable business performance.

• Develop a high-performing internal media team with strong channel

expertise , analytical capability and understanding of how media connects to broader business performance.

• Partner deeply across Owned Media, Marketing Planning, eCommerce, Merchandising, Creative, Analytics and Finance to ensure media strategy is integrated into enterprise priorities and go-to-market planning.

Education & Experience

• 1 0+ years of progressive experience in paid media, performance
• marketing
• or integrated media, including leadership of significant $50M+ media investments in retail or another high-volume consumer business.

Deep cross-channel

• expertise
• with
• demonstrated
• understanding of store and eCommerce growth, retail business cycles, first- and third-party data, audience
• strategy
• and personalization.
• Strong financial and analytical acumen with
• expertise
• in forecasting, budget management, MMM, LTC, attribution,

ROAS

• and incremental ROAS.
• Demonstrated success leading media transformation, channel
• expansion
• and adoption of new capabilities.
• P roven ability to lead agencies, platforms,
• teams
• and senior cross-functional stakeholders through complex business priorities.
• Ability to translate customer,
• media
• and business performance into decisive recommendations on where to invest, when to shift and how to drive incremental growth.

Knowledge, Skills
 & Abilities:
Strong leadership and team development skills

Strong financial and analytical acumen with

expertise

in forecasting, budget management, MMM, LTC, attribution,

ROAS

• and incremental ROAS.
• Demonstrated success leading media transformation, channel
• expansion
• and adoption of new capabilities.
• P roven ability to lead agencies, platforms,
• teams
• and senior cross-functional stakeholders through complex business priorities.
• Ability to translate customer,
• media
• and business performance into decisive recommendations on where to invest, when to shift and how to drive incremental growth.

Track record

of gaining collaboration and alignment across diverse, cross-functional teams

Pay Range $131,000-$175,000 Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates. #LI-SE1 #IND3