About the role
The Sr. Manager, Owned Acquisition & Channel Activation will lead customer acquisition, contactability, list health and batch communication strategy across Email, SMS and Push. This role will be responsible for growing Belk’s addressable customer base across stores and eCommerce while ensuring high-quality, effective execution of high-volume owned communications.
This leader will bring strong retail and business acumen, cross-platform expertise and operational leadership. They will anticipate business needs, continuously improve performance, and build an operating model that can flex with the pace and volume of retail. The Sr. Manager will partner deeply with cross functional partners in Creative, Ecommerce, Marketing, Technology, and Customer Analytics to ensure the strategy is executed with a personalized Belk customer lifecycle experience.
Job Functions:
Acquisition,
Contactability
& List Health
- Own acquisition and list growth
strategy
across Email, SMS and Push,
establishing
goals and
identifying
opportunities across all customer
contactability
touchpoints.
- Lead preference center strategy and projects, creating a more connected approach to customer preferences,
consent
and cross-channel
contactability .
• Build strong partnerships with Store Operations and eCommerce to champion acquisition across the enterpris
e
, developing programs and experiences that increase identification and opt-in.
Batch Communications & Channel Performance
- Lead strategy, planning and execution of batch Email,
SMS
- and Push, ensuring communications support business priorities while continuously
- optimizing
- content, cadence, channel
- mix
- and customer engagement.
- Develop a deep understanding of
Belk’s
- promotional events and prior-year performance to
- anticipate
- upcoming needs, comp
- events,
- and proactively
- identify
- opportunities and risks.
- Partner closely with Merchandising, Creative and Marketing Planning to translate business priorities into effective customer communications and continually improve channel performance.
Operating Model & Executional Excellence
- Develop and
establish
an operating model that enables the team to flex capacity and priorities as business needs
and
volume increase.
•
Establish
rigorous QA, governance and execution standards across Email,
SMS
- and Push to ensure accuracy of audience, offer, content, links,
- timing
- and customer experience.
- Continuously improve workflows,
processes
and ways of working to increase speed and capacity
.
Leadership
- Bring strong cross-platform
expertise
across Email,
SMS
- and Push, understanding the role of each channel and opportunities to
- optimize
- how they work together.
- •
- Partner with internal and external
- part ners
- to
- identifying
- capability needs, platform
- improvements
- and opportunities to
- create
- efficiency,
- acquisition
- and channel performance.
- Lead and develop a high-performing team capable of balancing planned work with changing business priorities in a fast-paced retail environment.
- Build strong partnerships across
Creative,
eCommerce, M arketing , Technology,
and Customer
Analytics to drive acquisition and executional excellence.
• P roactively
identify
upcoming business needs, capacity constraints, performance
opportunities
and dependencies before they
impact
execution.
Education & Experience: 7
+ years of experience in CRM, lifecycle marketing, owned media, digital
marketing
or related roles with strong experience across
Email,
SMS
- and Push .
- 4+ years of experience of leadership
- Demonstrated experience driving subscriber acquisition, list growth, preference
- management
- and channel health across multiple customer touchpoints.
- Strong retail and business acumen with experience
- operating
- against promotional calendars, sales
- goals
- and high-volume retail rhythms.
- Experience leading CRM, marketing automation or customer engagement platforms and partnering with Technology on platform capabilities and roadmaps.
Exceptional operational leadership, project
management
and
QA discipline
, with experience managing significant campaign volume and changing priorities.
Strong cross-functional leadership with
demonstrated
ability to partner across eCommerce, Merchandising, Creative and Technology.
Knowledge, Skills & Abilities
- Strong leadership and team development skills
- Proven experience with customer-centric design and personalization strategy
- Experience developing personalization roadmaps and trigger-based journey frameworks
- Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems
- Technical knowledge with the ability to translate technical concepts into business terms for stakeholders
- Experience using customer analytics and AI-driven capabilities to improve personalization relevance and business outcomes
Track record
of gaining collaboration and alignment across diverse, cross-functional teams
Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy
Pay Range $101,000-$140,000 Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates. #LI-SE1 #IND3 $90,000.00 - $180,000.00